KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

AUGUST 30, 2018

Whatever your goal, it should tie into your brand and your online marketing objectives. Then, they linked the real life search to their online communities using Periscope, Twitter, and Instagram to offer clues on how fans could find the tickets. This will help you build a holistic community. Discounts on ticket prices.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 24, 2021

This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth. What is Digital Marketing? Digital marketing is the achievement of marketing goals with the help of digitally advanced media and technologies. Helps in knowing online audience-.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Martech

JULY 25, 2022

Together, these technologies enable marketing performance management (MPM). Some refer to it as “marketing performance measurement” or “marketing resource management” (MRM). Its purpose is to help marketers allocate future spend and bring it in line with business goals. appeared first on MarTech.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Hubspot

JANUARY 5, 2021

So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.". Without using up too many resources, brands can publish videos that evoke emotion. Educational videos are great added-value content because they help audiences in their day-to-day lives. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

KoMarketing Associates

DECEMBER 19, 2017

More about this challenge : Sometimes, budgets can be tight and the amount of financial support and resources desired makes it a challenge to meet and exceed projected goals. However, just because the dollars and resources may not be abundant, goals can still be met.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Social Media 100

Social Media Resources Media Web 2.0 100

Content Marketing Institute

NOVEMBER 8, 2018

Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. For years, online marketing experts have suggested pursuing SEO keywords that have a high volume and low competition. Cover image by Joseph Kalinowski/Content Marketing Institute.

Keywords 87

Keywords Intent Resources Top of Funnel 87

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. 2) HubSpot Content Marketing Certification.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media. Connect with Your Speakers.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. As a smaller firm, your challenge might be assembling the resources to undertake research in the first place.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own. Contently’s Content Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. are ill-suited for virtual events and interactive online marketing. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? Content marketing will be the new link building. Link building starts with creating linkable content assets, then marketing to the audience that’s most likely to be interested in sharing those pieces of content.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

The Effective Marketer

NOVEMBER 3, 2011

Sure, knowing the benchmark metrics help a little but what are the numbers? If you’re a small company then the report won’t be of much help because it breaks down the survey respondents into those with less than $1 billion in revenues, $1 billion to $9.9 Comparing Your Numbers. billion, and those of $10 billion and more.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Hinge Marketing

OCTOBER 20, 2016

In fact, I can think of at least three ways they can strengthen your website and, in turn, help your firm grow: 1. Whenever I’m thinking through a process, trying to structure an argument or even write a blog post, I find that writing it down, even in outline form, helps me clarify and strengthen my points. Are they worth the effort?

Guidelines 48

Guidelines Design Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. When taken together, that data turns into insights you can use to determine consumer intent.

Brand Identity 115

Brand Identity Branding Work Management Marketing Management 115

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Paid Search Agency Account Based Marketing 226

Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. Our “one team, one dream” ethos has helped us partner effectively with companies in the USA and across the world. With 1,000+ happy customers and 400+ reviews of 4.9+

Advertising Agencies 109

Advertising Agencies Paid Search Agency Lock-In Planning 109

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. 2. Society For Human Resource Management (SHRM). Not sure where to start? We’ve got you covered. Let’s get into it!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170