KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Online Publicity.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

NOVEMBER 15, 2017

His new Expandiverse Technology helps build a digital Earth and has over 650 patent citations. The post 3 steps to lead online marketing in tomorrow’s digital Earth appeared first on Biznology. Dan Abelow is an inventor and senior tech consultant who holds degrees from Harvard and Wharton. Thanks to all our sponsors!

Online Marketing 152

Online Marketing Planning Leads Lead 152

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. And how can you use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Hubspot

AUGUST 30, 2018

Whatever your goal, it should tie into your brand and your online marketing objectives. Additionally, you can provide your offline event attendees with special access to online communities, events, or perks. This will help you build a holistic community. Determine a goal for your event. Discounts on ticket prices.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Some of the major metrics I would recommend for almost all digital marketing campaigns include: Referral Traffic.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Webbiquity

MARCH 1, 2018

In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. They will not only connect their online community with you, but also improve your social media exposure, boost user engagement and conversions, and drive more traffic to your site.

SEO 224

SEO Opinions Transparency Communities 224

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Valasys

MAY 24, 2021

This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth. What is Digital Marketing? Digital marketing is the achievement of marketing goals with the help of digitally advanced media and technologies. Helps in knowing online audience-.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Effectiveness of Online Tools. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Effectiveness of Online Tools. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Outbrain

NOVEMBER 16, 2022

Here are some video creation tools to help you. Here’s a flowchart to help you decide. For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. Even so, when done right, LinkedIn is an investment that can pay impressive returns for B2B marketers. Google Ads. LinkedIn Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Martech

JULY 25, 2022

An MPM platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. appeared first on MarTech.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

seo.co

OCTOBER 4, 2021

We cover more of this in detail in our comprehensive online marketing guide. The post How Working with Competitors Can Help Local SEO appeared first on SEO.co. Sometimes, all it takes is a simple mention to earn a new loyal follower. Don’t hesitate to use your competitors when trying to build your local SEO presence.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Features and Freebies.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. The use of such keywords will help your content rank high on search engine results pages. It is often said content is king when it comes to the web.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Biznology

MARCH 9, 2016

Even in the case of actual or contrived scarcity, planned or inadvertent, you can employ tactics that help you profit from the mistake or omission. Most marketers today respond to demand by lowering prices to increase online sales volume. The post Scarcity and what it means to online marketing appeared first on Biznology.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Hubspot

JANUARY 5, 2021

So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.". Educational videos are great added-value content because they help audiences in their day-to-day lives. "The growth of social media is causing the human attention span to become shorter and shorter," he said. "So,

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Online Marketing Institute

JULY 24, 2018

Before jumping into how exactly talent managers everywhere can help their talent master digital skills—an answer which essentially amounts to "follow the Adecco-GA model"—its necessary to bring up the two key points from Part I, which lay our groundwork for Part II. job types like office support). Glad you asked.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

KoMarketing Associates

MARCH 6, 2018

Organizations such as the Trustworthy Accountability Group (TAG) have created certification programs which help certify the digital supply chain so marketers can be confident that their programmatic campaigns are not being hijacked by bad actors.”.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

Webbiquity

SEPTEMBER 1, 2016

East Asian markets lead the world in number of new Internet users, with South Asia coming in second. Social can help businesses quickly establish and maintain brand awareness and loyalty. It’s a best practice for companies to translate their social media posts for new global markets. Localizing social content works. Wrapping Up.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. 8) Content Marketing for B2B Enterprises.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

A Better Jones

FEBRUARY 26, 2020

Regrettably I’ve left it with only a refresh on things I already knew, and limited instruction on how to use a few marketing platforms that will likely update themselves enough in the near future that these instructions will become obsolete. are you looking for lessons to help you improve?

Course 52

Course Online Marketing Planning Paid Search Agency 52

Ignite

AUGUST 12, 2022

Furthermore, approximately 85 percent of those e-commerce buyers choose to stay online for repeat purchases. Target markets are shifting—thus so are the buying strategies: For quite a while, baby boomers — at 75.4 million approximately — were the largest online market, but today, millennials — at 83.1

Marketing & Strategy 62

Marketing & Strategy B2B Sales Purchase B2B Marketing 62

Buffer

DECEMBER 12, 2022

By April, I had shifted to more low-touch one-on-one work, where I was providing clients my proprietary pitching framework and helping them write pitches, but then it was up to them to send it out and build those relationships, so they can actually own those relationships.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Stevens & Tate

NOVEMBER 27, 2020

Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. In fact closed-loop online marketing has been used and refined for over a decade by some of the world’s top companies.

Sales Qualified Leads 59

Sales Qualified Leads Leads Lead Marketing Qualified Leads 59

Tomorrow People

SEPTEMBER 18, 2012

How can my website help me achieve my sales and revenue targets? Using the Return on Investment Calculator is an essential step on the road to making your website into your greatest online marketing tool. Am I differentiating my content , rather than repeating the same tired cliches? Try it today!

Online Marketing 120

Online Marketing Marketing Websites Marketing & Strategy Marketing Strategy 120

Webbiquity

AUGUST 19, 2016

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Content marketing is broader than this and can take many different forms. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. Do you have enough content types that cast a wide net and help increase visibility? What if you’re the underdog?

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48