What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
This added step of observing the current condition corresponds to the principles of Lean manufacturing and can, to this day, be found embedded in the Toyota Production System. Develop a new or improved design of a product, service, or process. Plan-do-check-act can help teams execute on this internal user story in a more efficient way.
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