Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Or does your site have only the usual, “sign up for our newsletter” blocks? Prospects who are early in the buying cycle aren’t going to want to make the time or mental commitment of talking to you just yet.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

NOVEMBER 26, 2014

Here are a few tips to help: Segment your best customers. It works because it helps your customers solve their problems. Focus in particular on those content pieces that both help your customers and help your bottom line. Include it in your email newsletter? And start helping your customers find you in other ways.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

JULY 13, 2012

Armed with that knowledge, you can begin to aggregate content , using a variety of tools to help you track trending topics and gather links to content that’s already published and relevant. (We’ll Not everyone who reads your email newsletter will have subscribed to your blog feed. Aggregating For Fun and Profit. (I

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

DECEMBER 13, 2012

The last thing you want to do is risk your audience’s trust by associating your blog/newsletter/webinar with a stranger who has a bad rap you don’t know about. Again, you’re positioned as a great connector and valued resource. Offer help more often than you ask for assistance. Promotional Considerations.

Content Marketing 80

Content Marketing Ad Exchange Advertising Agencies Content 80

Biznology

AUGUST 16, 2010

It's a lot of work and, more often than not, resource limitations stop folks from being all things to all people. I have identified six areas to look into to help define the intent of one's content. Blogs, newsletters, e-mail updates, Web site notifications and more are all viable options. Content to inform. Content to educate.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

MARCH 15, 2012

Unlike the big brands, small businesses don’t have the money or resources to build fancy apps for mobile devices or create a full-time position of community manager. When I speak to small businesses, the conversation usually focuses on how social media can help them attract new customers. But how do we calculate that return?

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

FEBRUARY 3, 2015

I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. And, if Google is trying to help you, via Google Webmaster Tools, by telling you your site is slow or has usability errors, it’s really not a suggestion, it’s a warning. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

NOVEMBER 24, 2014

Finding a good resource that achieves results is like hiring a good electrician, plumber, or auto mechanic. This occurs through a blog, newsletter, PR releases, and social media sharing. Did this help you understand what makes a great SEO proposal? Find the right one and and you’ve found an invaluable asset. How do you know?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JULY 2, 2012

Worse, the dreamers don’t have the knowledge to even successfully pilot something, so they need an agency to help them get a couple of projects done to prove value. Big companies can’t easily expand and contract resources with fluctuating volume. It always helps to have an agency partner that can handle spokes in demand.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Ad Agencies Opinions 80

Biznology

APRIL 17, 2017

Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. It’s to help you identify one or two leaders within your company and show them how to take the reins, whether they’re inside or outside the marketing department. What a good employee advocacy program looks like.

Social Media 143

Social Media Paid Search Agency Companies Media 143

Biznology

FEBRUARY 5, 2021

This week’s newsletter examines an array of self-care topics. “Talking to yourself with self-compassion will help you deal with a raft of challenging situations, including those you experience personally and those you need to help your employees or kids through. .” ” Be Kinder to Yourself.

Paid Search Agency 104

Paid Search Agency Domain Newsletter Intent 104

Biznology

MARCH 6, 2019

How can your product or service help them? A cost-effective way to control the budget is to pick activities that can help each other out. Careful monitoring of digital analytics will help you to use even a small budget efficiently and effectively. Blogs can help set you apart, engage customers and prospects, and improve SEO.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Biznology

JANUARY 3, 2019

Her website offers a treasure trove of resources to help the rest of us get a head start. . I find his daily email newsletter one of the best around. She’s everywhere, providing advisory services to marketers grappling with how to go to market in an increasingly complex world.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

SEPTEMBER 13, 2021

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

JANUARY 2, 2014

This will help you think strategically about how to create content that can be leveraged across platforms. Instead, maximize your resources by leveraging your content across as many platforms as possible. How about the presentation you recently did for that industry group—could your slides serve as the basis of a blog post or ebook ?

Copywriting 80

Copywriting Content Social Media Newsletter 80

Biznology

JANUARY 13, 2015

One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. Next step , which they hate, is to really get your email newsletter strategy moving forward. I hope that helps you out. Property’s too Big for You to Farm.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JANUARY 18, 2013

Are status updates an under-utilized resource in your organization? Telephone was simply an enabler of remote conversations, email was just a more practical way of sending missives, corporate websites were initially just glorified versions of newsletters or business brochures. Is most of your content held in private communities?

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Biznology

DECEMBER 23, 2013

To keep your contacts from unsubscribing from your list, deliver fresh and unique content in your email newsletter each month. If you’ve presented at a conference or webinar, or simply want to create a useful presentation, sharing it online can help new people find your brand. Only include 25% of it, then link to the full post.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

APRIL 21, 2014

The steps are: Define goals, use tools and resources that meet the objective and create a measurement plan to make the listening actionable. BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

MARCH 14, 2016

So this: How To Use Email in Your Content Marketing – March 2016 – Andigo Newsletter. is preferable to this: Andigo Newsletter – March 2016 – How to Use Email in Your Content Marketing. Though if you have a large enough list and the resources to act on the findings, you should be testing constantly.). From / Reply To Addresses.

Email Marketing 80

Email Marketing Effectiveness CAN-SPAM Content Marketing 80