Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Let’s dive in and see how content marketing can help your HR department achieve key business goals. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hubspot

MARCH 24, 2021

You can set up virtual events and webinars with Facebook Live for free, or create small events at your company's physical location to encourage new local visitors. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? Didn’t have a chance to watch the webinar live? According to our quick webinar poll, only about a quarter of email marketers feel confident they have a solid communication plan in place right now. And if so, how? Don’t worry.

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. 5/5/2022 webinar audience poll. If you have a newsletter, you’ve got to feed it every week.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

OCTOBER 6, 2022

Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Even if you don’t have the resources to launch your own production, you can still leverage the benefits of podcasting. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Prioritize content promotion and distribution.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. Webinars and SlideShare.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Simple, straightforward messages will position your company as helpful rather than invasive or salesy.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Registering to a webinar.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

NuSpark Consulting

MAY 4, 2023

Conversion event non-completers: Reach users who have started but not completed a desired conversion event, such as signing up for a newsletter, requesting a quote, or registering for a webinar. The effectiveness of offers in retargeting ads depends on your target audience, industry, and the products or services you’re promoting.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 93

Work Management Marketing Management Training Vendors 93

ClearVoice

MARCH 14, 2024

Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Some larger organizations will have a content resource embedded in non-marketing functions that use content. All of these content formats build the customer’s knowledge about you.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ConvertKit

JANUARY 10, 2022

Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation helps both you and your students. Build your audience.

Template 75

Template Automation Business Landing Pages 75

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Once they’ve finished reading your post, the reader submits subscribes to your sales newsletter. Linear attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Hinge Marketing

JUNE 14, 2021

In short, it helps establish you as a thought leader in your space. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Holding people hostage with ebook or webinar registrations is so 2005.) Stop stalking people.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Rev

JUNE 25, 2019

Much like onboarding, support articles are designed to help your reader navigate (and get the most use out of) your product or service. Product guides and support articles can even serve as the script to be transformed into tutorial videos and training webinars. . Webinar Training. Email Newsletters . Support Articles.

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

ClearVoice

JANUARY 8, 2024

One, a content budget lets you allocate resources more efficiently. You don’t want to waste resources on campaigns that are not well-thought-out. Earmark specific amounts to different aspects of your strategy, then measure the performance of each to identify areas for improvement or where to allocate more of your resources.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. This can help you get new business via social sharing and word-of-mouth promotion. We’ve got a guide to help you use urgency in marketing. Then make those part of your onboarding workflow.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Litmus

MARCH 5, 2021

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). A newsletter? Milled can help.

Examples 104

Examples VALS Newsletter Communities 104

SugarCRM

JANUARY 29, 2016

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right?

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. By investing both money and resources in improving customer experience and engagement, you can build your company's success on a loyal customer base that is willing to grow with your business.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

MARCH 8, 2021

We hope these strategies help you adapt your email marketing efforts whenever change arises in your industry. One of our email goals during the crisis has been to promote mobile services and remind customers that they can handle much of their banking from home. We also provided resources for agents who were now working from home.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Martech

JUNE 14, 2023

Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth. Failure to maintain clean data can lead to misinformed decisions, wasted resources and a negative impact on customer relationships. The key lies in identifying the right areas to automate. It’s a hassle.

Automation 86

Automation Organization Marketing Automation Services B2B 86