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Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. Be an Industry Resource.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications. Content Marketing.

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3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. Some forms of content that make sense in a resource content library include: Presentations. E-newsletter archives. How To Guides. Case Studies.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. Adapt them to your company, your audience, and your resources. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. Focus on lead quality.

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Expert Insight: The Challenge of Delivering a Personalized Customer Experience

KoMarketing Associates

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Loyalty will eventually be measured in segments of one.”.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. One-to-Many: A traditional advertising technique that sends out a promotional message to the masses. Promote Your Services.

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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

Our SEO team might, for example, identify prospects and send out initial outreach, but our content and social teams also have a hand in the process by creating and promoting content specific to each third-party site’s audience and relevant social channels. don’t be afraid to use your client as a resource! Thought Leadership.