Client Newsletters: Do They Belong in Your B2B Marketing Mix?
KoMarketing Associates
FEBRUARY 11, 2016
For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. Be an Industry Resource.
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