Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Here’s a little tool I use to create newsletters for my clients.

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Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

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Newsletter Planning Work Management Marketing Management 90

ConvertKit

NOVEMBER 3, 2021

Now, you’ve just gotta ask for help. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

RebelMouse

APRIL 28, 2021

This lets you step beyond the bounds of most CMS platforms to help your writers visually understand how to create specific types of content. One recent entry into our list of customizable editorial experiences is for newsletters. Creating a Newsletter. Selecting the Newsletter Post option from the hamburger menu (?)

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Newsletter Screencast Template Custom Publishing 97

Top Rank Marketing

NOVEMBER 1, 2023

Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine. It’s been so great to see the growing engagement with newsletters.

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Paid Content Features B2B Marketing B2B 123

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 MediaPost From Mad Men to machines?

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Newsletter Spending Linkedin B2B Marketing 93

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. ConvertKit Commerce is ready-made to help you sell digital products.

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Newsletter Pricing Price Churn Rate 141

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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Newsletter Burn Rate Content Open Rate 90

Scoop.it

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. It’s easier to be consistent.

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Benchmark Email

MARCH 6, 2023

Email newsletters keep subscribers updated on your latest news, products, and services. If you haven’t yet created an email newsletter, doing so can seem daunting. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences.

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Newsletter Advertising Benchmark Service Product 86

Contently

NOVEMBER 5, 2019

” Part of that conversation includes email newsletters. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar. “Dollar Scholar is its own product,” he said.

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Newsletter Thought Leadership Click Rate Amazon 72

Top Rank Marketing

DECEMBER 8, 2023

Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®.

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Newsletter B2B Marketing Linkedin Studies 97

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

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Newsletter Template Ad Frequency Eye-Tracking 98

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Don’t worry though, we’re here to help. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. How-To Guides.

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Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Liveintent

MAY 3, 2021

This has, in part, driven a shift in the way we evaluate products and make purchase decisions. A reported 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations and 84% of consumers say the experience brands provide is as important as the products they sell. Reddit is a stellar example.

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Newsletter Communities Brand Identity Branding 116

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

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Positioning Product Ad Building B2B Thought Leadership 93

Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

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CPO Product Work Management Enterprise Management 145

Scoop.it

AUGUST 16, 2022

It helps in increasing brand recall and staying ahead of your competitors. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. These newsletters can be sent at a predefined cadence like weekly, monthly, and quarterly. Defining a Curated Newsletter.

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Curation Newsletter Business User-Generated Content 85

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. What do they care about?

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Ideal Customer Profiles Business Newsletter Word of Mouth 149

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

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Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.

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Newsletter Opt-out Opt-in Demand Generation 76

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. In turn, this helps increase conversions and sales. Why You Need a WordPress Newsletter Plugin.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Liveintent

JUNE 13, 2022

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. “I’ve worked with publishers who are just getting their product off the ground, but they’re building an editorial strategy around [email].

Newsletter 62

Newsletter Opt-out Paid Search Agency Buzz 62

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.

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Promotion Product Privacy Policies Ad Exchange 200

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

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Newsletter Examples Curation Marketing Budget Creation 106

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. When addressing your newsletter audiences, messaging matters. Sign Up Form.

Newsletter 80

Newsletter Tactics Trigger Marketing Marketing Prospects 80

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Product updates.

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Newsletter Ad Frequency Curation Paid Search Agency 115

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. They’re the pillars of any solid content marketing strategy.

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Copywriting Optimization Marketing AI FAQ 229

Webbiquity

AUGUST 22, 2019

Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base. Your marketing strategies should be developed to help establish better connections with your audience.

Marketing & Strategy 246

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 246

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. To help you grow as an experimentation expert who regularly discovers fresh, results-triggering ideas, you need continuous, updated learning. We have a better ‘newsletter reading strategy’ that we use for this. Sounds great?

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Newsletter Curation Best Practices Case Studies 98

Excelsior Research

APRIL 22, 2022

Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Newsletter Are Exclusive.

Newsletter 52

Newsletter Effectiveness Paid Search Agency Planning 52

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data. How it helps the marketer. Why we care.

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Hubspot Product Training B2B Sales 93

Liveintent

JANUARY 18, 2022

To help you make the most of the football season, we’ve compiled some tips and tricks for your email advertising campaigns with LiveIntent. Say you have a list of customers who purchased your products during last year’s football season. Score the winning touchdown with email newsletters. No problem.

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