Writing on the Web

APRIL 8, 2015

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.” Offer Help. ” (WIIFM). This will draw them into reading your bio.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

DECEMBER 17, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline. Here’s an example.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

MAY 10, 2015

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. How do you add a little more of it into your blog or newsletters?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

NOVEMBER 11, 2015

Many professionals use this tool to help match their communication styles to other preferences. Have you ever read an e-newsletter or blog post and got a feeling of disappointment? My challenge to you: Take a look at the last blog post (or newsletter) you wrote. However, I know that all my readers are not like me.

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Your clients have challenges that you are uniquely qualified to help. It’s great advice for any consultant and small business owner responsible for getting found.).

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

OCTOBER 30, 2014

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter. The clients on his list loved “his” newsletter, and he got many responses. I can help. People are good at writing about what they know.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

DECEMBER 16, 2015

I see it everywhere – blogs, email, newsletters. I can’t help myself, I’m drawn into reading the damn things. I can’t stop myself from reading her blog and newsletters. Do you know how to blog for your business using personality yet remaining professional? But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

OCTOBER 23, 2013

Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Your clients have challenges that you are uniquely qualified to help. Keep these principles in mind and check your content before you publish your blog or e-newsletter.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 13, 2014

Or for e-newsletters? E-newsletter 75%. If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content. Why can’t we have a report for our blogs? Or for overall Web content marketing? Articles…56%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JANUARY 19, 2016

When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JULY 5, 2011

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Take a survey.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. If you’re a service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. Hope this is helpful to you.

Rules 100

Rules Content Digg Press 100

Writing on the Web

MAY 22, 2014

I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JANUARY 30, 2014

There are software programs that will help you do this. To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Turning a blog into a book is nothing new.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. We are heavily influenced by social persuasion, we can’t help it. Why is social proof so important when writing on the web? What sealed the deal? The testimonials from other subscribers.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Here’s why: We are heavily influenced by social persuasion, we can’t help it. It makes the difference between converting a reader to a client and influencing a sale or not. What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I also help coaches, consultants, authors, and other smart professionals with their online marketing. What’s your positioning for your business? How are you unique?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

SEPTEMBER 27, 2011

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Publish a page or post or newsletter addressing every aspect of the problems your customers face.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

FEBRUARY 5, 2013

Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? But it does matter what you say, how generous you are about helping people with free tips, and staying in touch with them. Don’t they deserve some free tips or reminders? You betcha. Not really. Relationship marketing matters.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

SEPTEMBER 4, 2015

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. This preparation helps you focus on why and to whom you are writing. Do you cringe when you need to find a topic for your blog? You’re not alone.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

NOVEMBER 20, 2013

It will help you get found, get known and get clients. Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. A business blog is the best marketing tool on the planet, if you use it right.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JUNE 25, 2014

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. P.S. Last week I shared a Shortcut Guide and questionnaire that can help you. What do you want your blog to do for your business? What do you think? What has worked best for you?

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

MARCH 14, 2012

I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing. Related posts: French Open Tennis: More Business Lessons.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Which e-newsletter and blogs do you subscribe to? What are your online reading habits, blogs, websites, articles, videos, podcasts?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 29, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

SEPTEMBER 26, 2012

Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Use social media. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Optimize for search engines.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

AUGUST 26, 2011

I can’t help myself, I’m drawn into reading the damn things. I can’t stop myself from reading her blog and newsletters. And sure, she’s promoting a program…And there’s only a loose tie between the story, the husband, and the program she’s promoting!

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. We are heavily influenced by social persuasion, we can’t help it. What sealed the deal? The testimonials from other subscribers. It’s one of the key persuasion triggers that get people to take action.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

APRIL 25, 2011

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. It’s especially important in service businesses where people hire you to help them solve a problem.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Subscribe to e-newsletter and blogs? I have invisible ninja’s who help me out when I’m busy. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds? Do you read web content from a smartphone?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

APRIL 11, 2011

Now please go sign up for my newsletter. This book will help you do that. Some people just tell it like it is: “Here’s what I do. I solve these problems. Here are some of the customers who say we’re great. I’ll send you more of my propaganda/information. Sadly this classic marketing approach is everywhere.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JANUARY 26, 2012

Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments. Throughout, there are offers to contact by phone, through social media, and his newsletter. I approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 2, 2011

Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. Throughout, there are offers to contact by phone, through social media, and his newsletter. I approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100