Paul Gillin

AUGUST 20, 2010

Over the past 20 years, the informational interview has been replaced by "networking.&# I think today's "networkers” should steal a few tips from informational interviews. If you want contacts who'll help you find a job, say so and I'll bring some. Tags: influence careers networking. Those are a few quick tips from me.

Tips 50

Tips Fulfillment Lead Ranking Lead Scoring 50

Paul Gillin

MARCH 7, 2012

Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. With the social network expected to surpass 1 billion members sometime this summer, “Wouldn’t a class be popular that studied the sociology of Facebook?”

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JANUARY 26, 2016

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Your contributors will be flattered to be included and you will get to tap into their often substantial followings.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 27, 2010

Spiceworks sells advertising space on the software console its members use to monitor their networks. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. IT pros swap tips and tricks, review products and upload video tutorials.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 29, 2013

Social networks are transforming the way we work (whether the IT organization blocks them or not). It’ll be interesting to see if their more expansive perspective helps them actually understand the world around them better than we do, and perhaps understand that there is a world beyond their own borders.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

AUGUST 14, 2013

There’s a device you can attach to a golf glove that gives you feedback on your swing and several examples of devices that monitor your health to help you or your doctor make more informed decisions. When tied to a network, they become utilities that tap into information all around us to make us healthier, more informed and more efficient.

Internet Marketing 50

Internet Marketing Tagging Traffic Rules 50

Paul Gillin

JUNE 22, 2012

They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. And who better to help them get there than the technology pros? It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

AUGUST 26, 2011

Theresa Kaskey ( @TheresaKaskey ), Director of Brand Management and Strategy at the John Hancock Financial Network, joined the company without any plans to get involved in social media. Unlike the other two speakers on the panel, who speak primarily to consumers, John Hancock Financial Network’s audience is financial advisers.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Our ability to tap into networks of like-minded people has been limited by space and time.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Success in social channels is all about helping other people. Rewrite the message for the network you’re using and the people you’re hoping to reach. Do you agree?”. Make it Personal. Only people can post content.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. He’s in Chicago and hopes to stay there.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 5, 2011

I may not buy from them, but I sure do help promote their wares. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. With the exception of Gizmo, all the companies have something to sell. But please, save the postage stamp.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). We do count on our employees to help us make sure that the Social Media Participation Policy is being followed.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 10, 2010

I spent several frustrating hours this weekend trying to recover from a nasty virus that has hit WordPress installations on Network Solutions and Go Daddy, which is my hosting service. Maybe it will help you.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. Business partners Polycom and Aruba Networks provided the platform integration for these features.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. Today they are more needed than ever. And perhaps they understood it better, too. That’s reward enough.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. The average Facebook member has 130 Facebook friends.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 17, 2012

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. Deal with resistance by “getting into weeds with business teams and helping them discover how social will help them address business challenges.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Now, thanks to the Internet, we know this is not true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50