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5 Essential Functions for Every B2B Website

Biznology

You want to be seen as not only up to date, but trustworthy and helpful. Help your customers buy. When they are ready to make a purchase decision, they will better understand how you can help them—and why they perhaps should select you over your competitors. Sort of like the Boy Scout law. E-commerce.

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Best Lead Providers & Lead Generation Tools

PureB2B

All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. Lead providers are useful if you want to scale your outbound sales and marketing processes , and don’t have an existing list of leads to contact. Why use a Lead Provider? Can’t I Find Leads Myself?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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The 7 B2B website essentials: What customers want

Martech

This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Business email address Subscribe Processing. Get MarTech!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.