Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Find out what is working, what goals the new team has and what tools they use. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle.

Work Management 89

Work Management Brand Identity Branding Marketing Management 89

Salesforce Marketing Cloud

JUNE 21, 2023

Each time, I’ve centered myself on some core practices that help me explore what’s new without losing my grounding. requires designers to first understand these concepts and how they work. Collaboration between team members is vital, particularly when working on complex projects. Skill Up on AI Basics Learn AI basics.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Kevin Indig

JULY 31, 2023

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. My central argument is optimization is low-hanging fruit.

PageRank 98

PageRank Microsite Comparison SEO 98

MindFire

MARCH 7, 2023

How does it work with all the other marketing services (including direct mail) they offer? We’re always happy to help! How does a printer, agency, or marketing services company start — and scale — their offering? And, if you have questions, feel free to reach out.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

xiQ

MAY 19, 2020

“We are excited to partner with Carbon Design and bring the world’s leading Challenger-based content development expertise to work with xiQ”. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

“We are excited to partner with Carbon Design and bring the world’s leading Challenger-based content development expertise to work with xiQ”. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

Biznology

MAY 16, 2018

It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. So in those ways, creative agile work can be done in scrum.

Design 163

Design Work Management Marketing Management Microsite 163

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Some for work, some for fun? Help them, and others, see the fun and human side of their peers. For different topics?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Oktopost

MAY 12, 2021

Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. By surrounding your brand with dedicated users who can share their product experiences, you create a treasure trove of helpful information. 6 Tips for B2B Brands Community-building.

Communities 121

Communities Ad Building Brand Identity Branding 121

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. And it also helps me have an inflow of hiring and collaboration opportunities.” ” You won’t always find yourself doing work that aligns with your passions and dreams.

Rules 112

Rules Personalization Brand Identity Branding 112

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Determine how you can help.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They removed all ambiguities to how this program works.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Using microsites as part of an ABM nurture strategy for top tier accounts. Contact your CSM to learn more about leveling up your ABM programs and how PathFactory can help set you up for scalable success.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Content4Demand

MAY 21, 2020

People want help; people want partnerships,” said Poe. They want more thoughtful and educational content to help navigate this new normal.” Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Contently

OCTOBER 11, 2019

Today’s patients need personalized advice and access to helpful resources. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. You need someone accessible, prompt, and trustworthy.

Creativity 134

Creativity Examples Content Marketing Planning 134

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. When I first saw the microsite, I was blown away. It was probably one of the most fun projects I’ve worked on. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

xiQ

MARCH 26, 2020

They have been expanding their digital marketing footprint, getting additional staff trained and even asking our professional services team to help jump-start their email marketing. Build portals or microsites to connect with your clients. If you want to avoid or reduce the lead and awareness generation slump, xiQ is here to help. .

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Build a Content Brand.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Sprout Social

MARCH 10, 2021

And I don’t just mean when we see their work it makes us feel warm and fuzzy. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good. Make it yours.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

SmartBug Media

DECEMBER 27, 2021

Do I get to work with cool people? Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. You have to help prepare for it because it’s expected. Can I add value? There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Seismic

MAY 17, 2023

Why content personalization matters For starters, personalized content matters because it’s important to your buyers.Content marketing is a critical tool that helps sellers build relationships with their prospects. The analytics behind DSRs also provide insight into who engages with content, which helps progress deal cycles.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. Leverage neuroscience and ai to help sales grow. Instasites (microsites designed for individualized experiences). We can help you.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. For example, “We need help managing our workflows.” Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Your brand values can help you: Attract and retain employees who are a cultural fit. Make aligned decisions. Sprout Social.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

xiQ

MAY 19, 2020

“We are excited to partner with Carbon Design and bring the world’s leading Challenger-based content development expertise to work with xiQ”. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 62

Design Account Based Marketing Personalization Planning 62

Hubspot

NOVEMBER 11, 2020

Help Scout. Help Scout. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. And it works -- everything about this blog's design says "clean" and "readable.". Microsoft Stories. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

xiQ

MARCH 26, 2020

They have been expanding their digital marketing footprint, getting additional staff trained and even asking our professional services team to help jump-start their email marketing. Build portals or microsites to connect with your clients. If you want to avoid or reduce the lead and awareness generation slump, xiQ is here to help. .

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. Your content plays a crucial role in this , but now it ’s working in tandem with all the new design elements you’re adding. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. How exactly does it work? Analytics that track lead capture and conversions back to the content that works.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

SmartBug Media

JULY 22, 2020

Marketing automation —as the name implies—uses technology to automate some of the repetitive and time-consuming work marketers frequently engage in, such as creating and sending emails. Marketing automation in senior care helps you personalize your lead generation efforts. Work smarter, not harder! Personalize Your Content.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? We immediately got to work. Program execution. At the time of the announcement, marketing was prepared (at 6 a.m.!)

Webcast 58

Webcast Microsite Thought Leadership Work Management 58