Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Was my OOO any match for Jay’s?

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Contently

OCTOBER 11, 2019

Today’s patients need personalized advice and access to helpful resources. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. You need someone accessible, prompt, and trustworthy.

Creativity 134

Creativity Examples Content Marketing Planning 134

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. They are uniquely yours and help tell your brand story in a more authentic way. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter: Amazon. Or Facebook?

Social Media 98

Social Media Conversion Media Tips 98

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Leverage neuroscience and ai to help sales grow. We can help you.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Content Marketing Institute

MAY 22, 2018

It all started when a fan saw a cute photo in the National Zoo’s Twitter feed and challenged her local aquarium (Virginia Aquarium) to share an even cuter photo. The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. When I first saw the microsite, I was blown away. And comment here, on the @ Newscred Blog or follow along on Twitter , LinkedIn , Facebook and Google+.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They had a help page to guide participants. You can link your Gmail or Yahoo!

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. Now that we have so much more information available, you need a system to help manage your reporting format and make sure it's targeted at your particular campaign objectives. Switching to Twitter's Native Buttons.

Twitter 48

Twitter Analytics Stats Microsite 48

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. It’s a great example of how co-creating content with your community on LinkedIn can help spread company values further. highlight to tweet). Celebrate New Jobs in an Unexpected Way.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 137

Communities Linkedin Microsite Social Media 137

Hubspot

NOVEMBER 11, 2020

Help Scout. Help Scout. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Convince & Convert

AUGUST 15, 2013

the campaign is accepting submissions on Vine and Twitter between August 8 – 15. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Themed around the challenge, “How much science can you fit into six seconds?,”

Microsite 125

Microsite Social Media User-Generated Content Communities 125

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Kevin Indig

AUGUST 7, 2023

People use many platforms at the same time: Google, Twitter, Threads, Email, etc. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also create popups to help increase lead conversion rates. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Blogging can help you build an email list.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

KoMarketing Associates

MAY 1, 2013

To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

JANUARY 12, 2010

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Media sharing accounts are connected to Twitter, which is also used to promote content marketing.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

EMagine B2B Blog

JUNE 13, 2013

In the ever-important world on content to help your branding, messaging, and yes, even SEO, Lee has a great post showing the winners of the Killer Content Marketing Awards, and the presentation that highlighted some incredible creative, execution and most of all, performance of B2B content marketing programs.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

SEPTEMBER 20, 2011

to help focus on qualified signups.). Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. m collecting only the data I need to help increase form completion/entries. SnapApp Recommended Best Practices Include sharing buttons- Facebook, Twitter, Linked In, etc.

Practices 48

Practices Microsite Best Practices Opt-in 48

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

SnapApp

JULY 16, 2012

Emily Steele, Community Manager at Figment, told us in an interview: "SnapApp helped us boost our Facebook Like number--a metric we were interested in improving." Featuring up to 10 apps at a time on their Facebook Page definitely helped, but embedding questions from their personality tests - covering topics such as "How Dorky are You?"

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

EMagine B2B Blog

AUGUST 4, 2014

While social media should never be deemed as a sole source of leads or driver of business development, it can help in the cause. The following tactics will help your business determine how to generate leads via referral traffic. A Multi- Network Effort. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. The effort helped the brand become the top beer advertiser in the UK during the World Cup, with 1.8

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

readwrite

JULY 3, 2009

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal – until Twitter promptly said the word “sponsored” was only appearing on the site in error. The ads only appear on the home page of Twitter when a user is logged in, not when looking at another user’s profile page.

Paid Search Agency 40

Paid Search Agency Ads Microsite Aggregators 40

Adobe Experience Cloud Blog

JULY 8, 2014

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. The site includes 120 pieces of original art created by Tumblr influencers and helps fans find places to watch the games as well as create or submit their own memes. Social Media. ” after a score in soccer. So Who’s “Winning”?

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

BenchmarkONE

NOVEMBER 21, 2019

Brands are up against some unique challenges, with high- performance metrics and expectations across multiple channels — and they’re relying on marketing agencies to help them get there. 26% need help identifying the right technologies for their needs. 26% need help managing their websites. Source: Hubspot.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Adobe Experience Cloud Blog

AUGUST 9, 2012

A social media governance board can help you centralize your b2b social media strategy by assigning a key team of stakeholders to meet on a regular basis to discuss ongoing social innovation, social themes, measurement criteria, employee training, and other important items. Everyone is jumping on the social bandwagon.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48