Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. After October 11, you will have access to hundreds of globally available products and features. Preview the latest Winter ’22 innovations today! How can you get started exploring? See how Cumulus Bank maximizes employee performance with Customer 360.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Surveys often contain several questions about a particular product, company, event, etc.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

JUNE 21, 2023

Each time, I’ve centered myself on some core practices that help me explore what’s new without losing my grounding. Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. Want to Design a Lovable Product?

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Kevin Indig

JULY 31, 2023

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. My central argument is optimization is low-hanging fruit.

PageRank 98

PageRank Microsite Comparison SEO 98

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. I was working with marketing and with the engineering team, building a product. We’d get brought in to help, whether it was for a microsite or a larger project.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 110

Oktopost

MAY 12, 2021

Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. That includes building up hype for your next product launch, interacting with other satisfied customers, and educating themselves about your products and services before making a purchase.

Communities 121

Communities Ad Building Brand Identity Branding 121

xiQ

JANUARY 12, 2022

“At xiQ, our machine learning algorithms are trained on proven behavioral science methodologies to make the most appropriate and individualized recommendations at the right time, helping sellers close 24% more deals.”. Instasites (microsites designed for individualized experiences). What xiQ Clients Are Saying About the Platform.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. Notifications may help managers celebrate wins in real-time, and identify opportunities for coaching when performance doesn’t meet expectations. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Biznology

MAY 16, 2018

Sol was the product owner. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. Along the way, I have learned a few hacks to agile scrum that can help managers, individuals, and executives embrace agile more fully. So in those ways, creative agile work can be done in scrum.

Design 163

Design Work Management Marketing Management Microsite 163

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. For example, “We need help managing our workflows.”

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

ClickDimensions

APRIL 16, 2020

Or perhaps your organization will focus more heavily on selling certain products and services that better suit the times than others. Consider the possibility that while a segment of your audience may no longer need your products or services, another new audience may have emerged. Determine how you can help.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Heinz Marketing

APRIL 9, 2020

Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like? Gamify the event: Create a scavenger hunt for attendees to find clues, submit a final product and be entered in a drawing for prizes.

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Adobe Experience Cloud Blog

MAY 13, 2019

Here are five ways that email marketing can help in an omnichannel marketing approach. . With the help of artificial intelligence, you can micro-segment lists and hyper-personalize your emails. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. One-on-one communication.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Content4Demand

MAY 21, 2020

People want help; people want partnerships,” said Poe. They want more thoughtful and educational content to help navigate this new normal.” Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. This can set the stage for upselling later on in the buyer journey.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Sprout Social

MARCH 10, 2021

Especially if your product, service or industry is more dry or technical. They are helpers, they serve helpers—helping people is in their DNA. So they know firsthand that being helpful can be hard work (I spy an insight). There’s a brand, and then there’s the people behind the brand—the folks that help create it.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They had a help page to guide participants. You can link your Gmail or Yahoo!

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

MARCH 12, 2015

Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products. With your help, we can continue to Save the Bros, one bro at a time.”. The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com.

Organization 134

Organization Planning Microsite Case Study 134

Convince & Convert

DECEMBER 11, 2015

Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. Take a page from Lenovo’s playbook by partnering with influencers in key markets to help adapt the #Goodweird message to be locally relevant.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Seismic

NOVEMBER 7, 2022

It is a special time for us here at Seismic – after months of submissions and briefings we got to see how our product and strategy stack up through a rigorous lens of 33 evaluation criteria. This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. When you perform a Google search for your favorite product, service, or business category (e.g.,

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product.

Microsite 70

Microsite Content Interactive Marketing Design 70

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. The effort helped the co-op become the first billion-dollar organic food company. So, how can your brand “seize the cray?”

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Determining timelines, helping surface requirements and success metrics.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

PathFactory

MAY 11, 2022

Good customer marketing helps you identify “early stage” at risk customers, while nurturing “good” customers into advocates. as all behaviors aren’t equally meaningful across industries, personas, products or services. As a result, your product or service offering is bound to change, as is the content strategy that supports it.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Your brand values can help you: Attract and retain employees who are a cultural fit. Make aligned decisions. Sprout Social.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Hubspot

NOVEMBER 11, 2020

Help Scout. Help Scout. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. However, this interactive email gives recipients the ability to immediately write their review and rate the product. It also never went into production. We’d Like to Help. But first things first. Add to cart.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Anyword

SEPTEMBER 9, 2022

Consumers are six times more likely to purchase something from a product page that includes an image from social media. They are uniquely yours and help tell your brand story in a more authentic way. Works well for more complex topics or products/services. billion total social media users — across all platforms.

Social Media 98

Social Media Conversion Media Tips 98

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. How much are they likely to already know of existing brands and products when searching this. Give them information, offer to compare features, invite them to contact for help, etc.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Salesforce Marketing Cloud

JUNE 7, 2023

A great slide deck can help win a deal. Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

Microsite 52

Microsite Design Tips Banners 52

ClickZ

AUGUST 27, 2020

He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Wallet feature(s).

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64