Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite. To make headway with site visitors, you need to prioritize time on page.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. How does your current lead nurturing. stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies?

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

JANUARY 30, 2020

BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. They can help you land bigger projects, spend less time on pitching, and do less spec work.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Kevin Indig

JULY 31, 2023

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. My central argument is optimization is low-hanging fruit.

PageRank 98

PageRank Microsite Comparison SEO 98

Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. After October 11, you will have access to hundreds of globally available products and features. Preview the latest Winter ’22 innovations today! How can you get started exploring? See how Cumulus Bank maximizes employee performance with Customer 360.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. We’re always happy to help! WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Salesforce Marketing Cloud

JUNE 21, 2023

Each time, I’ve centered myself on some core practices that help me explore what’s new without losing my grounding. It’s crucial during these times to answer questions, provide feedback, and offer resources to help them succeed.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Early success helps you get resources and builds excitement for the next phase.

Work Management 96

Work Management Brand Identity Branding Marketing Management 96

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Leverage Neuroscience and AI to Help Sales Grow. We can help you.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

ClearVoice

JANUARY 30, 2020

BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. They can help you land bigger projects, spend less time on pitching, and do less spec work.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. We’d get brought in to help, whether it was for a microsite or a larger project. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 109

MindFire

MARCH 7, 2023

We’re always happy to help! Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. And, if you have questions, feel free to reach out.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

xiQ

JANUARY 12, 2022

“At xiQ, our machine learning algorithms are trained on proven behavioral science methodologies to make the most appropriate and individualized recommendations at the right time, helping sellers close 24% more deals.”. Instasites (microsites designed for individualized experiences). What xiQ Clients Are Saying About the Platform.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

Terminus

NOVEMBER 7, 2019

To help you improve the ABM performance of your business in 2020, we’ve analyzed and listed the top 9 ABM statistics from our survey below. When we asked ABM practitioners who were confident their strategy could successfully improve renewal rates , the most common activities listed were: 55% Personalized Content, Microsites & Direct Mail.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. Notifications may help managers celebrate wins in real-time, and identify opportunities for coaching when performance doesn’t meet expectations. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Oktopost

MAY 12, 2021

Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. By surrounding your brand with dedicated users who can share their product experiences, you create a treasure trove of helpful information. Sometimes, your goal is to be genuinely helpful.

Communities 121

Communities Ad Building Brand Identity Branding 121

Heinz Marketing

APRIL 9, 2020

Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like? Could be a good way to help them explore different content, visit your virtual sponsors and their “booths”, etc. Help them, and others, see the fun and human side of their peers.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Adobe Experience Cloud Blog

MAY 13, 2019

Here are five ways that email marketing can help in an omnichannel marketing approach. . With the help of artificial intelligence, you can micro-segment lists and hyper-personalize your emails. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. One-on-one communication.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

ClickDimensions

APRIL 16, 2020

Determine how you can help. We only need to look to the frontline healthcare workers in this crisis to see some inspiring examples of businesses stepping up to be helpful. Brainstorm to determine what your audience really needs right now and how you can help ease their burdens. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Biznology

MAY 16, 2018

Along the way, I have learned a few hacks to agile scrum that can help managers, individuals, and executives embrace agile more fully. Scrum helps me manage projects in a measurable, repeatable, and non-arbitrary way. Here I described three hacks that have worked for me, especially on teams that create microsites.

Design 163

Design Work Management Marketing Management Microsite 163

Content4Demand

MAY 21, 2020

People want help; people want partnerships,” said Poe. They want more thoughtful and educational content to help navigate this new normal.” Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

JUNE 21, 2023

Using microsites as part of an ABM nurture strategy for top tier accounts. Contact your CSM to learn more about leveling up your ABM programs and how PathFactory can help set you up for scalable success. We continue to decrease our time to important success metrics like lead to conversion.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. For other types of campaigns, it can also be a good strategy for tapping into advocates for a specific non-profit or cause that helps to spark awareness for the initiative.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Content Marketing Institute

MAY 22, 2018

The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Targeted tips to help you optimize your content’s performance.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They had a help page to guide participants. You can link your Gmail or Yahoo!

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

xiQ

MARCH 26, 2020

They have been expanding their digital marketing footprint, getting additional staff trained and even asking our professional services team to help jump-start their email marketing. Build portals or microsites to connect with your clients. If you want to avoid or reduce the lead and awareness generation slump, xiQ is here to help. .

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. And it also helps me have an inflow of hiring and collaboration opportunities.” So we’ve created Social Proof, our series on personal branding. Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112