Remove help
article thumbnail

How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task.

article thumbnail

Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

article thumbnail

How to include a creative in the martech decision process

ClickZ

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. In the past, the creative team was unfortunately assigned as “informed” when it comes to things like evaluations for analytics platforms, ESPs, site merchandising tools, and other marketing technology.

article thumbnail

YouTube adds new shopping features to increase seller revenue

Martech

It is designed to help Shopping creators plan shoppable videos more efficiently. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. Business email address Sign up now Processing. Fuel for your marketing strategy.

Youtube 78
article thumbnail

Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. This helps motivate people to purchase more and stay longer.

article thumbnail

How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. They can also use it to automate tasks and streamline processes across the organization. What are the benefits of using AI in retail?