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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers.

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How to Foster Harmony During the Content Review Process

ClearVoice

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process. The role of empathy in the content review process.

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Interactive Infographics: A Picture of the Premise, Tools, & Process

Hubspot

The infographic is one of the most effective mediums content marketers have at their disposal. They add a more immersive element to the medium and, in turn, drive greater engagement. Interactive content can also help express and promote a brand voice and identity. It can be a complex process to nail. Image Source: VisMe.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. Here, B2B creators need to address more complex, often global issues.

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5 Ways Affordable AI Can Streamline Your Sales Process

Hubspot

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Here, we'll get a picture of how affordable AI can streamline your sales process and some of the best tools available in the space. How Affordable AI Streamlines Sales Processes.

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Unlocking the Power of ABM: A 5-Step Process to Identifying and Updating Your Target Accounts

The ABM Agency

Finalize the list by running it through a database enrichment process or another contact validation process so you can verify contact information accuracy and get access to additional contact details such as social profiles and emails when needed. This way, you can use the most appropriate medium for each account.