Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. This makes sense for their business model since they have an app that helps their users track their money and make smart personal finance decisions. Authenticity helps build a connection with the audience and makes the show more relatable and engaging.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Liveintent

SEPTEMBER 7, 2021

This does not mean, however, that small-to-medium-sized retailers cannot remain competitive. SMBs can implement similar strategies to launch retail media networks that help drive revenue. However, not all businesses have the resources to launch their own retail media networks like some of these big-box retailers.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Hubspot

FEBRUARY 4, 2021

We've seen an explosion in brands using online channels to promote their services and products to potential customers. It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. They have a daily newsletter that reaches over 1.5

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. UTM parameters are like tags for your online marketing actions.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Optinmonster

DECEMBER 28, 2023

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

JANUARY 5, 2020

Remarketing allows you to aim campaigns at users who have: Visited your website before Performed a valuable action, such as adding to the cart or engaging with chatbots Before exploring this feature, it’s best to understand what an email list is and how it’s such an invaluable resource for marketers and businesses. What is an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Mailmunch

APRIL 20, 2021

An example of this, a user of Mailmunch might sign up for their newsletter to keep an eye out for promotional offers as soon as they arrive. . And 60% of that three billion people prefer to receive marketing and promotional content through email. . Social content should also meet the needs of the audience on that medium.

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Launch Marketing

MAY 24, 2018

A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

SnapApp

FEBRUARY 1, 2018

Journalistic newsletters are on the rise this year , and both media and marketing teams are looking for ways to best optimize the channel. To get high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/tactics that go along with them. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go!

Lead Ranking 76

Lead Ranking Newsletter Email Marketing Lead Scoring 76

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

ConvertKit

MAY 28, 2021

ConvertKit Commerce is ready-made to help you sell digital products. People who signed up for your list are at least somewhat interested in you and your product offerings, so it’s a natural fit to promote what you’re selling there. SparkLoop is a referral tool for newsletters that allows you to incentivize signups to your email list.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Does this trend mean you should drop everything and put all your resources into video creation and development?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Stories help to persuade a person to buy more than many other forms of marketing communication methods.

Copywriting 151

Copywriting Tips Template Content 151

GreenRope

DECEMBER 15, 2021

When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question. This article is going to explore how to create a simple, yet effective marketing strategy and budget that won’t exhaust valuable resources - time and money.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. Writer Anna B.

Practices 119

Practices Product Top of Funnel Creativity 119

Hubspot

OCTOBER 22, 2019

If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Organize and Save Resources.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

OCTOBER 29, 2019

It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. What information would help your customers? Master SEO.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Sana Commerce

FEBRUARY 21, 2023

Website personalization can inspire customer trust and help make buying decisions uncomplicated. Personalization can help alleviate this feeling by filtering information and letting your customers see only what’s relevant to them. This can help your clients by providing them a space to save their thoughts and interests.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

BenchmarkONE

JANUARY 28, 2020

If you just completed a whitepaper or other gated resource, put together a blog post that teases it and excites readers to download it. This helps you capitalize on your blog traffic by getting this new piece of content in front of your blog readers. Medium is another republishing platform. Blog Teaser. LinkedIn Pulse.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Content Standard

OCTOBER 2, 2018

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? Convenience might as well be Medium’s middle name. A platform? A publisher?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

ClearVoice

MARCH 3, 2021

While a company may have a mega database of emails they send their promotional newsletters to, if only 5 percent of those leads are qualified, their actual reach is much lower. In that case, they have may have a micro-influence over their community, which is far more helpful than millions of uninterested followers or fake accounts.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 52

ClearVoice

AUGUST 29, 2022

Here are some reasons to prioritize scaling content in your next promotional boost. If you are in a highly-competitive industry, one of the things that can help you stand out is quality content that’s more engaging and informative than other brands in your niche. Promote and repurpose. What is content scaling?

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. The answer to this question is yes, it can. Offer downloadable digital content. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. The change represented what is still a continuous effort by Google to provide users with positive, helpful online experiences. But that's easier said than done.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. For a spring promotion.

Cost Per Click 92

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 92

Vidyard

JUNE 8, 2020

What actually goes into planning, producing, and promoting and award-winning video campaign? Compared to static content formats, it offers a number of unique characteristics that can help you transform the way you connect with prospects and customers. Promotion: Making Your Content Simply Irresistible.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Hubspot

SEPTEMBER 18, 2018

That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience. This graphic from ReferralCandy helps outline what stories are and are not. Stories help solidify abstract concepts and simplify complex messages. Pick up your pen, and let’s dive in.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

NOVEMBER 17, 2021

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Hubspot

FEBRUARY 12, 2020

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization.

Media 86

Media Lead Ranking Brand Identity Branding 86

ConvertKit

MARCH 17, 2021

If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all. Why start a newsletter, anyway? Maybe you’re asking yourself : “Should I even bother with creating an email newsletter?”.

Newsletter 128

Newsletter Promotion Creativity Opt-out 128

Biznology

JANUARY 28, 2013

A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. What works in one capacity may not translate to another medium.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Parse.ly

APRIL 4, 2019

What content do newsletter subscribers read? If you have spent resources deciding what goes into each newsletter,you should want to see how those newsletters drive traffic. Adding tracking parameters to links within your newsletters or email campaigns means that you can see all of the traffic those newsletters generate.

Distribution 40

Distribution Campaigns Marketing & Strategy Newsletter 40

Liveintent

MAY 5, 2021

billion email users (no big deal, just half the planet’s population), email newsletter monetization is the perfect complement to any existing revenue strategy. Yes, you read that correctly, email newsletters. Now, there’s no one-size-fits-all approach, but the proper foundation puts your newsletters on the path to success.

Newsletter 127

Newsletter Ad Exchange Advertising Agencies Work Management 127