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Digital B2B Marketing

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

I enjoy working through conceptual problems and tend to digress to the theoretical. When I put on a media planning and buying hat, this and my analytical side drive planning. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I’m a thinker.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Noting the launch of Twitter lists today isn’t helpful. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. You are working on a very targeted program and will only be using the list a couple times in the year.

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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Attention that today is focused on our priorities at work and at home. Priorities that include current projects, long term plans and a hug from our children when we get home. Marketers are competing for attention instead of helping us focus our attention on our priorities. However, content is merely the vehicle.

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

It comes from the people who are hands on, doing the work in a wide range of situations. Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale.

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