Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

JULY 12, 2012

However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JULY 26, 2011

When I put on a media planning and buying hat, this and my analytical side drive planning. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I believe social media should be about being social and developing relationships. Many say I’m cheap.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 27, 2012

As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued. An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden? I discovered Triscuit’s program through a well targeted media placement.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JANUARY 26, 2012

Priorities that include current projects, long term plans and a hug from our children when we get home. Marketers are competing for attention instead of helping us focus our attention on our priorities. However, content is merely the vehicle. The future of marketing is about attention. As a marketer, you should already know this.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JUNE 2, 2011

It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Noting the launch of Twitter lists today isn’t helpful. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Or let me know if you need help selecting the best path. Media buying email lists Email email lists list builds List Rental' Historically purchased lists have had a bad reputation for quality.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100