Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). This helps you keep your brand voice consistent on all four channels.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Customer Experience Matrix

JUNE 11, 2015

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Vision Edge Marketing

MARCH 12, 2024

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

Training 242

Training Work Management Paid Search Agency Analytics 242

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Consider your budget.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

MARCH 25, 2024

Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. Measuring Success: Wondering if your latest campaign was a hit or a miss? It helps you track responses and tweak your game plan for next time. A marketing database is the next best thing.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

AUGUST 21, 2023

They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications.

Features 219

Features Work Management Privacy Marketing Management 219

Vision Edge Marketing

FEBRUARY 13, 2024

When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. The iterative approach helped improve the quality of their products and services. Set Clear Objectives: Define specific, measurable, and achievable objectives for your iterations.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

AUGUST 1, 2023

That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data. Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend. Marketing automation helps you provide the right content to the right person at the right moment.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

APRIL 4, 2023

Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Data analytics and insights are the keys to unlocking this potential.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MAY 12, 2021

And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Content marketing helps your brand to establish itself as a credible figure on whatever line of business you are in. Challenges of Content Marketing Measurement.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 135

Social Media ROI Media Cross-Selling 135

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it?

Conference 93

Conference Digital Transformation Sample Touchpoints 93

SmartBrief - Marketing

MARCH 7, 2024

Relevance will help prevent content from getting lost in our culture of mindless scrolling. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Use links to your advantage. Refine Google Analytics.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Something that’s a true measure of expertise and hard to fake. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Join us today ! We amplify your content for free!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Something that’s a true measure of expertise and hard to fake. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Join us today ! We amplify your content for free!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Something that’s a true measure of expertise and hard to fake. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Join us today ! We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Each challenge you can help solve has many dimensions to be explored. Using a cluster-based approach to provide comprehensive topical coverage helps your website gain authority.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Popular tactics for inbound marketing include: Gated content Webinars Content syndication So, how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Schedule your data hygiene regularly (e.g., Get MarTech!

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. This cross-functional approach also helps the organization promote knowledge sharing and create the culture of transparency needed to establish the data foundation.

Marketing AI 55

Marketing AI Churn Rate Transparency Budget Programs 55