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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. Marketo is a robust Marketing Automation Platform. Think Scalability and Growth.

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Marketo Champion Karan Hari Quadrupled His Income

Adobe Experience Cloud Blog

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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How to Track Your Paid Advertising Through Marketo

SmartBug Media

Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. At a high level, you should use a different UTM for each ad you create and point all your ads to forms that push data into Marketo. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads.

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How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records. Regional office information is a great example.

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How Ready Are You to Track Attribution Reporting in Marketo?

SmartBug Media

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Monitoring the actions, reactions, and behaviors of each consumer can be a tough task, which is why it’s helpful to use marketing software like Marketo. We’ve created an assessment that will help you understand where your business falls on the Marketo Attribution Readiness Maturity Model. Stage 1: Implement.

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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

I wanted to choose someone who has worked with measurement and reporting in many different marketing automation instances. So I sat down (virtually) with Ajay Sarpal, 2020 Marketo Champion of the Year, to discuss the challenges of marketing attribution and how he’s tackled them throughout his 20 years of experience. About Ajay Sarpal.