SmartBug Media

OCTOBER 29, 2020

From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand.

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SmartBug Media

AUGUST 7, 2020

A webinar can keep your brand top of mind, help you nudge people toward deeper engagement, and identify prospects with strong intent. Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Technical Considerations for GoToWebinar and Marketo.

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SmartBug Media

JANUARY 15, 2021

Monitoring the actions, reactions, and behaviors of each consumer can be a tough task, which is why it’s helpful to use marketing software like Marketo. Marketo’s Attribution Readiness Maturity Model. Where does your business fall in the Marketo Attribution Readiness Maturity Model ? Stage 1: Implement. Stage 4: Optimize.

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Marketing Attribution Marketo Multi-Touch Attribution Enterprise Management 87

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Here are three tips to help you get Marketo set up for success. Results and Success.

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SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Need help getting started?

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SmartBug Media

APRIL 13, 2020

Marketo has plenty of documentation of how to use transition rules , but when should you use them? As Marketo user Guy Goldstein put it , “An engagement program represents a series of related messages with a goal of driving a lead from one point to another in the funnel. When Should You Use Transition Rules? Here are four use cases.

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SmartBug Media

MARCH 17, 2021

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model.

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SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If Once you wrap your head around the math behind A/B testing, it’s time to set up your test in Marketo. Understanding A/B Tests in Marketo. Then, dive in!). Understand the Math.

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SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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SmartBug Media

NOVEMBER 23, 2020

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.

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Webinar Metrics Marketo Budget Programs Co-Registration 86

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. With a custom Marketo popup, you can: Boost webinar attendance.

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Marketo Marketing Automation Services Display Trigger Marketing 81

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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SmartBug Media

OCTOBER 15, 2020

But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. The Success Path Analyzer is only available in Marketo once the RCM is set up. Photo credit: Marketo).

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Lead Ranking Marketo Marketing Qualified Leads Top of Funnel 76

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Keep in mind that reports related to this will not be helpful immediately. The Revenue Cycle Model.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

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SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

SmartBug Media

DECEMBER 29, 2020

You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. Marketo Might Be.

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SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

SmartBug Media

APRIL 28, 2020

But if you are going to put life on hold, it helps to have a plan of re-entry. Then, down in the weeds, the ability to pause helps keep complex automation efforts running smoothly. In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Know When Marketo Wait Steps Shine.

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Marketo Efficiency Tips Trigger Marketing 66

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn?

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Social Media Media Enterprise Management Blast Campaigns 141

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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SmartBug Media

OCTOBER 26, 2020

If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. Friday: Create a program to standardize state and country data in Marketo and in your CRM. Actionable analytics always start with clean data.

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Marketo Analytics Lead Scoring Lead Ranking 77

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

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Marketo Lead Ranking Lead Scoring Analytics 65

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Oktopost

SEPTEMBER 22, 2022

This episode will help the modern-day digital marketer navigate the muddy waters of the buyer journey and call out where social engagement can play a critical role in increasing engagement. The Definitive Guide to Social Engagement Data Inside of Marketo. Additional Resources. Meet Jennifer. And on Spotify. ??Keep

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Eloqua Lead Ranking Transparency Marketo 174

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo'

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Marketo Social Media Lead Generation Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 5, 2018

Even if you’re not looking to enter those markets directly, there are numerous ways VR could help your company, especially in B2C and considered purchase contexts. She received a great deal of press due to this integration, which helped her promote her album. . VR can help your business in manifold ways.

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Business Marketing Management Storytelling Thought Leadership 134

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

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