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Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. How can you help them get more value? Do you have programs to help power users bring along those that are more reluctant to embrace new ways of doing things?

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Achieving Maturity with Content Operations

Marketing Interactions

In 2005, HubSpot came along, followed by Marketo in 2006. What we need is help to speed us along the journey from content marketing to content operations so we don’t miss a step. It’s easier with a bit of help. Well, essentially it has. But we have to. This is where self-assessments can be a gift we give ourselves.