B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. How can you help them get more value? Do you have programs to help power users bring along those that are more reluctant to embrace new ways of doing things?
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