Remove help

Industrial Marketing Today

article thumbnail

10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

I hope you find these resources helpful. From Marketo : Lead Scoring Success Kit. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. Note: Some of them do require you to register before downloading). Lead Scoring Cheat Sheet. Best Practices in Lead Scoring.

article thumbnail

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Still not convinced? Some refer to this as “drip marketing.”.

article thumbnail

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Here is an excellent infographic from Marketo ( @marketo ) that visually explains what inbound marketing is all about. Now that you have a better idea of how long it takes and where it can fall short, head over to my company’s website for help with launching an inbound marketing program for your industrial company.