DiscoverOrg

APRIL 5, 2016

So I know Company A is where I should be spending my effort, but I don’t know how to message to them, if they use my competitors technology, or if they have upcoming initiatives that I can help with. And then most importantly, even if I do know all of that, I don’t know who to get a hold of or how to reach them.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MARCH 25, 2019

Shout out to our great co-hosts, Gong and Marketo !). Location data helps marketers comply with GDPR. Vetting your targets with location data helps you properly and accurately address adhere to GDPR for protected individuals. Salesforce users, and 3.) local San Francisco Bay-area companies. Dive in deeper!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation; however they are critically essential to small start-ups who may not have the history or longevity to help with deliverability. Step 1: Set-Up an SPF Record at the Domain Level.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

MARCH 27, 2017

This helps to avoid silos. Integrated systems help encourage aligned departments. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. Once you have this plan in place, meet regularly. Review processes, metrics, and progress weekly.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

SEPTEMBER 14, 2018

DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. We’re hosting an open bar and lots of hearty appetizers, with a little help from our friends Bravado, Chili Piper, Chorus, DocSend, Growlabs, Guru, LinkedIn, Rainmakers, SalesLoft, Skaled, and Troops. Join the cool kids.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). “The buyer has changed more in the past 10 years than in the past 100. The buyer is in control. We’re living in the age of the customer, no longer the age of the seller.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 17, 2018

DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. We’re hosting an open bar and lots of hearty appetizers, with a little help from our friends Bravado, Chili Piper, Chorus, DocSend, Growlabs, Guru, LinkedIn, Rainmakers, SalesLoft, Skaled, and Troops. Come sit with the cool kids.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120