The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam. If you have a year of experience in Marketo, study up, and take the exam. Tuesday April 9 – Official Marketo Customer Appreciation Party – offsite. Plus, you are out of the office and no distractions. Still looking for a hotel? MORE >>

We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Marketing Automation adzerk marketoRead the whole thing. ” and we really love this one! ” Thanks! MORE >>

Interestingly, our experiences in the rapidly evolving marketing automation category were quite common, especially in one area: A year ago, most of the client engagements for both our firms were what my consultant friend called “rescues” – that is, companies who purchased marketing automation software, jumped immediately into tactical campaign mode, and then needed help six or nine months later when they realized they were achieving only a fraction of the platform’s potential. And that fact, I would propose, is a good sign for a maturing market. emphasis mine). No, not necessarily. MORE >>

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. All credit for developing this approach (and helping with the description) goes to Dan Reed, Spear’s Technical Production Manager and resident marketing automation guru. lead scores lead scoring marketo Marketo agency Marketo consultant Marketo lead scores Marketo lead scoring Marketo partner MORE >>

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. MORE >>