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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure.

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. The Type Of Reporting Offered In Marketo RCA.

Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special. Here’s to the next 10! Modern Marketing b2b Consumer

Marketo Goes to College

Modern B2B Marketing

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Students will also have access to Marketo’s customer engagement platform to complete their assignments, and to practice the techniques they learn.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

What Tomorrow's Marketers should Watch for at Marketo Summit 2016

bizible

Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. What this Year’s Marketo Summit Means For Marketing Technology. Going along with this year’s Marketo Summit theme we wanted to explore the firmographics of the sponsors and exhibitors to get a glimpse of where the future of marketing technology is heading. click to view larger).

Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit

SalesPredict

Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Marketo Marketing Nation Summit | Booth #821 May 9-12, 2016 | MGM Grand | Las Vegas, NV | #MKTGnation. April showers bring May.marketing conferences? Will we see you there?

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. Learn how predictive enables personalization at scale by helping you “right size” your marketing effort to the very best accounts. Where:  Room 318.

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Interactive content like quizzes, assessments, surveys, calculators, brackets, and more are content types that allow you to capture valuable information and feed it into your marketing automation system (like Marketo) so you can act in real time. The problem? Start Small.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing. And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW!

Infer Scores Now Available in Marketo Sales Insights

Infer

We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. How to Use Infer Scores in Marketo Sales Insights. Click the Sales Insight option.

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo They report encouraging results.

We’ve Partnered with Marketo to Accelerate Your Account-Based Marketing Initiatives

Sales Intelligence View

Today we’re excited to announce that we’ve expanded our partnership Marketo to help companies jump-start their ABM initiatives. InsideView is one of a few select Marketo ABM launch partners that will team up to bring ABM solutions to the market. Market Intelligence ABM ABM acceleration ABM tips account based marketing insideview partnership marketo abm marketo partnership sales and marketing alignmentReady to launch an account-based marketing (ABM) strategy, but not sure where to start? With […].

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. It’s time to finally break down these silos.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. Whether Marketo actually makes any money at this price is questionable.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Modern B2B Marketing

While not always necessary, sometimes including a special offer or discount code will help you to further pique their interest. Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We highlight emails that are creative, inspiring, and beg to be opened! Timely Content. Multimedia.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards? To wit: 1. What would I change?

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Author: Sanjay Dholakia “What a long, strange trip it has been…”.

You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution

bizible

But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. Marketo) and the CRM (e.g. What content did they view or download?

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. In short, the purpose was to help you answer the “Is it GOOD?”

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep. If so, keep reading…. Because it’s all about the handoff.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Likewise, if you tell a brand you love their cookware, wouldn’t it be great if they suggested recipes and other tools to help your culinary endeavors? They approached LinkedIn and Marketo to solve that problem for them. It’s been a great event so far.

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! This will help answer the age-old question of channel performance. The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. How does it stack up against the Marketo average? Author: Johnny Cheng I’m baaaack! Takeaway?

How to Bring Your Marketo Organization into a Multi-Touch Attribution World

bizible

Read below for a three-step plan to help bring your organization into a multi-touch attribution world. It would seem like saying, hey I have this great software, a plan to implement it, and it will really help our company , would be enough to get everyone on board. Attribution helps you learn from the ups and the downs. Strategy. The same goes for goals. Process. Top-Down.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

Infer

Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. This powerful new feature helps companies take advantage of all the activity data housed in their Marketing Automation system and enhance their Account-Based Marketing efforts.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. The way I see it, these advancements deliver four major benefits for marketers—helping them: Attract more high-quality potential customers.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level? Jon Miller is the VP Marketing and Co-Founder of Marketo. Jon has a passion for helping marketers everywhere. The more data sources you have about who that person is, and the more ways you have to interact with them.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. The key is to do this in a new way – don’t just tell marketing where they’re falling short via diagnostic tools; instead, help marketing fix the problem. How does your content compare to your competition?

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

Inspiration in the Nation: Marketo Summit Preview

SnapApp

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! As marketers, we look for ways to broadcast our message to people in order to help them. So open up during the Marketo Summit  and listen to all the things our peers are doing. Inspiration In The Marketing Nation. Inspiration comes from many places.

Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More

Infer

Our new Salesforce reporting package adds 24 new reports across Leads, Accounts, Contacts and Opportunities to help monitor performance of your Infer Fit and Behavior models directly within Salesforce. Raw Marketo Signals. Now that Profile Managemen t contains granular data from Marketo, you can construct profiles based on conditions such as the specific websites a user has visited.

3 Inspirational Take-Aways from Marketo Summit 2015

SnapApp

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! That message echoed throughout the conference, and left me with three inspirational take-aways to help me be a better marketer. hope they’ll help you, too! 1. At Marketo, the buzz around the conference focused on what we could all take away from those sessions. Engage Your Audience.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer. It is a challenge. Small, nimble teams? Scrums? S.O.S.

Aging 38

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” Enabling key Marketo employees to start new ventures (unintentionally).

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Marketo has done a couple of acquisitions.

Thank you, Marketo and Jill

Fearless Competitor

Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me. More and more are discovering our great content.