Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize.

Work Management 135

Work Management Marketing Strategy Marketing & Strategy Marketing Management 135

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Here are the most important things you should know to design an effective gamification strategy for increased employee engagement, social selling , and brand reach.

Social Media 186

Social Media Media Marketing & Strategy Peer-to-peer 186

Spiralytics

JANUARY 6, 2022

The post 7 Content Engagement Strategies to Help Your Business Grow appeared first on Spiralytics Inc. Content is king, as the saying goes. So if you’re running an online business, producing.

Marketing & Strategy 147

Marketing & Strategy Business Content Content Marketing 147

Content Marketing Institute

APRIL 7, 2020

Your content marketing strategy isn’t working in this new world. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

Marketing Strategy 124

Marketing Strategy Marketing & Strategy Content Marketing Content 124

Content Marketing Institute

AUGUST 30, 2023

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.

Marketing Strategy 92

Marketing Strategy Marketing & Strategy Content Marketing Content 92

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Remember: ClickUp’s marketing magic didn’t happen overnight.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Insider Group

SEPTEMBER 12, 2017

The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […].

Blogger 218

Blogger Marketing & Strategy Marketing Strategy Marketing 218

ClickDimensions

MARCH 7, 2023

These two teams are usually Marketing and Sales. Marketing and Sales: An Important Connection For most people, the difference between a marketer and a salesperson is clear, one approaches leads from a one-to-many stand point (Marketing) while the other provides a more personalized one-to-one experience (Sales).

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Content Marketing Institute

AUGUST 17, 2023

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

Marketing & Strategy 89

Marketing & Strategy Analytics Marketing Strategy Paid Search Agency 89

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

SEMrush

MARCH 15, 2021

Does your business need a killer mobile marketing strategy? Knowing the current mobile marketing statistics can help you develop a robust mobile marketing strategy and stay ahead of your competition.

Mobile Marketing 110

Mobile Marketing Statistics Marketing & Strategy Marketing Strategy 110

SalesIntel

JANUARY 10, 2022

We think we could help our sales team by getting them more leads, more interns to support them, or more incentives for high sales. While more is usually better in sales, often what your team needs is strategic help. As you assemble a database of potential clients, you are also setting goals for your sales team in terms of market fit.

Ideal Customer Profiles 96

Ideal Customer Profiles Marketing & Strategy Demand Generation Agencies Paid Search Agency 96

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. So, yeah, events are definitely back, which means it’s time to get your strategy in order. No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Benchmark Email

FEBRUARY 23, 2023

Long-term clients are the bread and butter of a successful marketing agency. While it’s certainly a good idea to always be working on ways to bring in new business, it’s those long-term clients who are going to help you build a strong and sustainable portfolio — especially if you’re running a small or mid-size firm.…

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 52

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. It flags when a company is in the market for specific solutions. high yield, low churn) by key attributes.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Contently

FEBRUARY 5, 2020

Planning a content strategy can seem overwhelming to a lot of marketers. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. That’s one of the big questions we tackled in our free content strategy course. Pillars are the big topics your brand will cover.

Template 160

Template Organization Marketing & Strategy Content 160

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Content Marketing Institute

NOVEMBER 11, 2020

A digital-first content marketing strategy doesn't mean digital only. Learn how they incorporated print into their award-winning strategy. Continue reading → The post How a Digital-First Content Strategy Can Help Print [Winning Example] appeared first on Content Marketing Institute.

Examples 124

Examples Marketing & Strategy Paid Search Agency Content 124

EveryoneSocial

OCTOBER 13, 2020

Below I’ll explore more about: Virtual Selling Statistics Challenges of Virtual Selling Virtual Selling Tips To Help You Succeed. Personally, I like reading studies, statistics, and data as it relates to a process or strategy. It helps me understand the common challenges out there and how others might feel when surveyed.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Martech

MAY 16, 2022

I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. We did a lot of in-person activation in store and in markets.”.

Marketing & Strategy 87

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 87

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

SWZD

JULY 29, 2021

Adopt omnichannel marketing tactics to connect with your target audience across channels. A hybrid working environment is now a mainstream concept. Find out how.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Tactics Advertising Channels 118

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329