Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MARCH 23, 2011

The good old days, for some sales and marketing people, were the days huddling up for the big presentation.  Networking : it is weird to put this word here because it conjures up the old image of networking – as in working the room.  Image by TheeErin via Flickr.   It is getting more expansive than this. . 

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Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening. Behavioral Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100