Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Grain will help you take better notes in meetings. That’s no surprise.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization. Can platforms automate paid media segmentation?

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

ClearVoice

MAY 16, 2020

And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. 9 Important COVID-19 resources for freelancers: 1. However, there is a light at the end of the tunnel. Learn more here.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. Obviously, things turned out differently.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Customer Experience Matrix

FEBRUARY 16, 2024

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.

Budget Programs 136

Budget Programs Cost Profiling Resources 136

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Hive9

SEPTEMBER 2, 2021

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

Paid Search Agency 276

Paid Search Agency Hubspot Communities Customer Surveys 276

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 117

Social Media Training Course Resources 117

Customer Experience Matrix

AUGUST 18, 2020

So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem. So, like it or not, security is a marketer’s problem too. What’s a marketer to do? System security in general is managed outside of most marketing departments. The problems are legion.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Heinz Marketing

JULY 29, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. Account-Based Marketing Foundations — a LinkedIn Learning course led by Sangram.

Resources 100

Resources B2B Marketing Analytics Tools Lead Gen 100

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. Associated Press Stylebook. WordCounter.

Copywriting 98

Copywriting Resources Press Course 98

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Well, it’s now reality – and something marketers need to do.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. Additionally, your program will help HR reach its KPIs too.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group.

ROI 173

ROI Content Marketing Content Marketing & Strategy 173

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Develop compelling content marketing campaigns to establish your expertise and generate leads. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Sprout Social

NOVEMBER 25, 2020

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media.

Social Media 142

Social Media Resources Advertisements Advertising 142

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

FEBRUARY 15, 2024

Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos. What’s Coming Next?

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. Hannah Shain, SmartBug Director of Marketing.

Resources 98

Resources Newsletter Fulfillment Communities 98

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Google Tag Manager help. Consent Management Platforms with resources about Google’s Consent Mode. The post Tools and resources: Getting started with Google Analytics 4 appeared first on MarTech.

Marketing Analytics Tools 98

Marketing Analytics Tools Resources Analytics Google 98

DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work?

B2B Sales 107

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 107

Search Engine Journal

JULY 1, 2023

As Google Analytics stops processing data for UA properties, you'll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made Easy: 20 Resources For Google Analytics 4 appeared first on Search Engine Journal.

Marketing Analytics Tools 104

Marketing Analytics Tools Resources Analytics Google 104

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. They’re also changing consumer expectations at a rate that’s almost impossible to keep up with for most marketers.

Personalization 167

Personalization Lead Ranking Lead Scoring Curation 167

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Get the Kit. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Only B2B

APRIL 14, 2021

“ No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. It helps the marketer to get precise decision-making ability on any of their marketing campaign. It helps the marketer to get precise decision-making ability on any of their marketing campaign.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118