Marketing, Promotion and Twitter

Diversifying marketing through strong brand awareness

Tomorrow People

APRIL 8, 2021

Sipping your glass of wine and helping yourself to another vol-au-vent, you’d get to know your fellow guests with a series of probing yet inoffensive questions. These examples are not commissioned advertisements, but the work of creatives responding to requests for concepts from One Minute Briefs on Twitter (@oneminutebriefs).

Brand Identity

Brand Identity Branding Ad Exchange Work Management

If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this.

Top of Funnel

Top of Funnel Trends Planning B2B Thought Leadership

How to pitch your GTM messaging to a full range of personas

Tomorrow People

JANUARY 8, 2021

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Customers: Who are your target personas?

Marketing Analytics Tools

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media Marketing Tools For B2B Marketers

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

Social Media Marketing Tools For B2B Marketers

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

5 Things Every Good Community Manager Does

Tomorrow People

FEBRUARY 5, 2013

This post will tell you everything you need to know about integrating a community manager into your marketing department. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. Email marketing.

Communities

Communities Work Management Ideal Customer Profiles Buzz

5 Things Every Good Community Manager Does

Tomorrow People

FEBRUARY 5, 2013

This post will tell you everything you need to know about integrating a community manager into your marketing department. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. Email marketing.

Communities

Communities Work Management Ideal Customer Profiles Buzz

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. Adapting and improving. With 87.3% Keeping up with the Joneses.

Social Media

Social Media SME Media Marketing Budget

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. Adapting and improving. With 87.3% Keeping up with the Joneses.

Social Media

Social Media SME Media Marketing Budget

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools

Marketing Analytics Tools Startups Paid Content Sales Management

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools

Marketing Analytics Tools Startups Paid Content Sales Management

The Death of Copy Writing

Tomorrow People

APRIL 25, 2012

It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. Create marketing personas. Is copywriting really dying? Copy - over and out?

Copywriting

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

MARCH 5, 2012

Often, this entails some form of information or product trial intended to help solve the visitor's problem. Behavioural Marketing 101. Behavioral marketing collects information about what the visitor does while on the site, and intuitively engages the visitor before he or she clicks away.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Work Management

Vision to vocabulary: What to include in your brand messaging playbook

Tomorrow People

MAY 10, 2021

We break down 12 essentials of messaging and positioning to help you build a strong and consistent brand. This articulates the brand goals and direction, defines the positioning and USPs, and provides clear guidance to help keep all outputs consistently on brand. 12 essentials for your brand messaging playbook. Value proposition.

Brand Identity

Brand Identity Branding Loyalty Landing Pages

B2B Marketing Zone

Tomorrow People

Diversifying marketing through strong brand awareness

If you’re a tech marketer, you need these 8 content marketing trends for 2019

Webinars

Trending Sources

How to pitch your GTM messaging to a full range of personas

Webinars

Social Media Marketing Tools For B2B Marketers

Social Media Marketing Tools For B2B Marketers

5 Things Every Good Community Manager Does

5 Things Every Good Community Manager Does

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

How to craft successful go-to-market (GTM) strategies for startups

How to craft successful go-to-market (GTM) strategies for startups

The Death of Copy Writing

Never Waste an Opportunity: The Value of Lead Nurturing

Vision to vocabulary: What to include in your brand messaging playbook

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