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The Point
AUGUST 16, 2016
Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
The Point
JUNE 18, 2013
(DC) Today’s buyers are more educated on markets, products, and competitors than ever. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time.
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The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.
The Point
APRIL 21, 2010
That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.
The Point
DECEMBER 6, 2010
Help Our Client Choose a Logo (Poll). Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. The First (Almost) Clickable Direct Mail. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company.
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