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Industrial Marketing Today

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. That’s precisely why Kerry’s article caught my attention. How can you accomplish all that?