Digital B2B Marketing

OCTOBER 16, 2012

Outbound marketing is about interruption. Inbound marketing is about discovery. So why is inbound marketing a better way to market? Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change. In inbound marketing, discovering your content is natural. But so what?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

MARCH 27, 2012

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. So should you rent, buy or build an email list?

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Normally I do not promote clients here on B2B Digital Marketing. Here are three of Demandbase’s capabilities that I believe are particularly interesting for B2B marketers: Customizing creative.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

AUGUST 14, 2012

How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JANUARY 19, 2012

Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. In Summary Can a brand page help?

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets?

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100