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ANNUITAS

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What’s Your ROI?

ANNUITAS

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. You can follow Michael on Twitter: @BrennerMichael.

ROI 100
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Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. AG: The role of marketing continues to evolve, as more is demanded from organizations.