Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 110

Promotion Content Content Marketing Social Media 110

Brandwatch Marketing

DECEMBER 20, 2023

Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Running an event? More than this is bordering on excessive.If

Twitter 67

Twitter Promotion Tips Relevance 67

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. What is Cross-Promotion? You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. It’s okay to share some promoted content from time to time.

Planning 209

Planning Tips Budget Programs Outreach 209

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. What is Twitter Spaces? Anyone with 600 or more followers can now host a Space on Twitter.

Twitter 133

Twitter Conversion Communities Work Management 133

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. ’ They will help you with tweet filtering.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 56

Twitter Promotion Tips Television marketing 56

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 109

eCommerce Twitter Ideal Customer Profiles Broadcasting 109

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. It can help you reach more customers, boost your conversions, and most importantly, build trust. Guest post by Natasha Lane. You need to change that.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Contently

APRIL 25, 2023

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Content marketers can also use boosted posts and stories to reach new audiences, amplifying their content’s reach while still utilizing their existing assets.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 103

Twitter Best Practices A/B testing Social Media 103

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Here are five brand building tips that you can use to grow your B2B business. Creating how-to’s and tutorials that help solve common problems faced by your customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

sagefrog

NOVEMBER 6, 2023

Marketing campaigns are never a set-it-and-forget-it type of situation. To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales.

Social Media 52

Social Media Social Marketing Planning Tips 52

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

BenchmarkONE

MARCH 3, 2021

In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels. Helpful Social Media Tips. It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . General Tips. Cross-promote.

Social Media 60

Social Media Webinar Metrics Tips Media 60

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: 5 quick tips for creating killer B2B website copy.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

ClickDimensions

AUGUST 10, 2021

As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1. The right technology can help.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Heinz Marketing

MARCH 24, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Email Promotions.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

BenchmarkONE

MARCH 3, 2021

In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels. Helpful Social Media Tips. It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . General Tips. Cross-promote.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels. Helpful Social Media Tips. It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . General Tips. Cross-promote.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Core Updates can be particularly painful if your site had web pages ranking on page one for valuable keywords that then dropped to page two, or worse, stopped being promoted entirely.

Twitter 98

Twitter B2B Thought Leadership Ad Building B2B 98

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness.

Promotion 93

Promotion CMS Development Work Management Business 93

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Low engagement is a common issue for B2B marketers. Twitter followers) sees an average of only a hundred likes per Twitter post. Download our Digital Marketing Guide!

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92