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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Unfortunately, there’s no one-size-fits-all answer.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

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What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. What is Twitter Spaces? Anyone with 600 or more followers can now host a Space on Twitter.

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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations.

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