Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. So what should you pay attention to when it comes to measuring your content marketing efforts?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Content Marketing to a Caveman’s Brain. Emotional Marketing Makes Memories. Comprehend relationships.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. Please HELP.”

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JANUARY 9, 2013

I’m not setting any marketing goals this year. I’d care if my blog had high quality, relevant content that helps readers. I’d care if I stayed in touch more frequently with clients and offered to help them out. If I really do care, I want to get my marketing message heard by more people. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Related posts: 6 Writing Tips for SEO Friendly Content Marketing. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. When readers learn of how you’ve helped others, they see the possibilities for themselves. Related posts: 5 Content Marketing Questions: Getting readers to take action.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Ways to help others. It’s content marketing to create brand loyalty because of audience participation. To social opportunities?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. Please HELP.&#.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. It’s a great way to practice the fine art of relationship marketing. Relationship marketing matters.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. Tweet This!

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Tell engaging stories of real people with real problems and how you can help.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 30, 2011

alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , It can actually strengthen your confidence and help you focus, or if necessary, re-focus, your business.

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing doesn’t work as well without unique and personalized copy. Related posts: Content Marketing Tip: Use Ready-to-Publish Articles. 3 Biggest Challenges for Online Content Marketing?

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

NOVEMBER 3, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. It’s easy to see how your content can be improved, without being an expert in search marketing. Search Engines Are Stupid… Help Them Out.

Search Marketing 100

Search Marketing Optimization Content Marketing Blogger 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? I’ll remind you I’m not a social media marketing expert, so please feel free to join in and add other tips in the comments section. If you don’t want to mess with this stuff, ask a VA to help.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. I struggled with my online marketing for years. I make a comfortable income doing what I want to do and helping others do what they want to do.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 27, 2011

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Her blueprint for creating simple copy that works to market your products and services is clear.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Related posts: Content Marketing with Stories: Better than Facts. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Related posts: Best Darn Content Marketing Tool on the Planet: 7 Steps to Sustainable Blog Success.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing can’t work well without unique and personalized copy. Related posts: Blog Checklist: 10 Items BEFORE You Publish… 3 Biggest Challenges for Online Content Marketing? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. The Psychology of Content Marketing with Blogs.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Marketing expertise?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? This always helps me see where I need to spend my energy and time to improve next year’s results. Create more offers?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100