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The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. About the Author Allen Weiss, Ph.D.,

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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?