The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. About the Author Allen Weiss, Ph.D.,
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