Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 30, 2011

CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. If you’re planning to buy a marketing automation system, be sure to download it from the Raab Guide site (free with registration) and take a look.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

APRIL 1, 2013

This consistency is no accident: Infusionsoft managers are quite vocal on their very conscious efforts to build a culture that is committed to helping entrepreneurs and is itself entrepreneurial. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

AUGUST 14, 2014

This correlates to some degree with market presence. Here are brief profiles of the vendors I’ve identified in or near this space. There are probably others. I’ve grouped them based on how much information I have available. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

APRIL 6, 2007

After all, integrated, multi-touch point marketing is a Good Thing in my personal universe, and I think in the customer experience management world in general. If an auction model does prevent more sophisticated marketing programs from happening, perhaps it really is a bad idea. But maybe things aren’t so simple.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

NOVEMBER 18, 2018

The irony-impaired managers of the Association of National Advertisers (ANA) seem to have taken this as serious advice, last week announcing creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Issue-based marketing is hot. Which brings us back to the original topic.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Customer Experience Matrix

MAY 28, 2008

The frustration for marketers is that they know this data could be immensely useful, if only they could employ it effectively. This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 23, 2017

It's not clear the answer helped, but it did get me thinking about clarifying with a Venn diagram. First to come to mind was marketing automation platforms (MAPs), which also select messages (like a JOE) but don’t build a unified customer database or offer open data access. Maybe that will help. But why stop there? You betcha.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Customer Experience Matrix

MAY 5, 2016

Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 18, 2018

First the good news: CDPs are genuinely well suited to help with GDPR. These results suggest there’s a segment of privacy-focused consumers who would value a privacy-centric marketing approach. That this approach would itself require sophisticated personalization technology is an irony we marketers can quietly keep to ourselves.)

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

FEBRUARY 15, 2016

I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. Decider systems for design.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

MAY 24, 2014

Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

MAY 30, 2014

I’m drafting this on the way back from the excellent Business Marketing Association conference in Chicago and the pilot has just announced we’re starting our descent to Philadelphia. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition.

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

DECEMBER 4, 2006

The new positioning will draw on expert channel partners such as Value Added Resellers to help customers not simply install the software, but also train their staff and modify their business processes. Channel partners will also use the hosted systems as platforms for multiple applications and industry-specific “vertical” solutions.

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

MARCH 11, 2017

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their priority list. But the disconnect between corporate IT and marketing technologists could be more than simply amusing. This also reduces marketing autonomy. Maybe both.

Enterprise Management 149

Enterprise Management Marketing Management Marketing Proposals Paper 149

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Paradoxically, the main result of Datorama’s specialization is flexibility.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success. Why Modern B2B Marketers Need Predictive Marketing explains why predictive modeling has become essential to B2B marketers and describes specific applications.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

JULY 3, 2014

But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. This puts vendor at the center of the marketing operations, helping them to retain clients and charge higher fees. so those treatments lead the customer in a profitable direction.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 13, 2014

But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Segments don’t enter into it.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

NOVEMBER 14, 2016

The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In HubSpot’s tool helps marketers find the best topics to try to dominate with their content. This will be very valuable for marketers unfamiliar with the new search optimization methods.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

APRIL 27, 2017

For Infusionsoft managers, the big news was a new product called Propel, which delivers prepackaged programs for business owners who don’t want to get involved in the details of marketing. But it also limits the market to the most aggressive small business owners. The success of this approach is far from certain.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

JANUARY 31, 2013

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

FEBRUARY 18, 2016

Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. But I wonder how many marketers or content creators are ready to take advantage of this information.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JANUARY 5, 2016

The next question was coverage by the sites of marketing technology. Every site except TrustRadius covered a broad range of business software from accounting to human resources to supply chain as well as CRM and marketing. I sampled leading marketing automation vendors for different sized companies.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2024

This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum. Cloud database vendors including Google and Snowflake are expanding into marketing applications.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. I see nothing inherent in the predictive marketing industry that will limit it to a few survivors.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

What the Bard would have meant is that some systems are designed around a marketing database, some add a database later in their development, and some attach to external data. That’s pretty much what you want in your marketing database. So while Signal might be the core database supporting other marketing systems, Iterable will not.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. Here are some statistics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

AUGUST 27, 2015

It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The same data gives marketers insights into broader trends in the types of content that buyers find interesting.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 1, 2015

I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

DECEMBER 16, 2013

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Customer Data Platforms mature.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 13, 2014

chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. I’m delighted that Scott has found the CDP concept useful† and am in turn happy to adopt his distinction between Backbone Platforms and the other types of marketing applications.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120