Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. However, don’t feel bad. Click To Tweet.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

JANUARY 27, 2015

The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

APRIL 23, 2014

With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts'

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” Of course, do not forget about content marketing. The post Infographic: What’s Trending In Marketing for 2015? Source: Uberflip.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JUNE 8, 2015

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.”

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

JUNE 16, 2015

The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. ponders Whitney Bouck, the Senior Vice President of Global Marketing and General Manager of Enterprise at content sharing leader Box. The response is what Whitney calls “full funnel planning.”.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Your content team goes beyond your internal marketing department. It’s a community that you help to create. Corporate Marketing'

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

FEBRUARY 5, 2015

Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Infographics can help increase your subscriber base . Infographics help position yourself as an expert and thought leader. Infographics can help target prospects stay longer on your site . Digital Marketing Infographics'

SEO 100

SEO Viral Marketing Marketing Prospects B2B Marketing 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

NOVEMBER 5, 2014

“Marketing is about recognizing where you are and knowing where you want to be. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” Elissa leads strategy, planning, and execution for all marketing worldwide. .

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

FEBRUARY 4, 2014

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. .”

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

OCTOBER 15, 2013

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough to help them? Your role is that of the marketing advisor. Help your partners target the right market segments by working together on determining demand tactics.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

JULY 23, 2013

It’s most often the users, not the buyers, who are the decision makers and they will play a key role in helping you define their needs. . Find an experienced partner in your marketing segment to help you further commit to your users’ needs. . Next, define who owns the buyer relationship. Key Points: 1.

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. Metrics are directly related to a marketer’s accountability.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. Unfortunately, marketers are already swimming in data, with much of it useless.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JANUARY 13, 2015

Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment? Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? Here’s how to get there: 1.

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Define Your Approach.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Define Your Approach.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. What’s a well-meaning modern marketer to do?

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. What’s a well-meaning modern marketer to do?

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

AUGUST 25, 2015

Even the savviest of marketers need a little help every now and again. Keep in mind, this is what helps your ranking factor. Just like this page has the title “Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. The post Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” Direct Marketing News ). ” But this creates its own challenge.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

MARCH 18, 2014

How can marketing departments leverage Big Data to help their organizations increase revenue? The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on. Corporate Marketing Other Interesting Topics' Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to.

Organic Leads 100

Organic Leads Marketing Organization Leads 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100