Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

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Marketing Automation Services Marketing Automation Automation Tips 131

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SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And by magic, we mean smooth handoffs.)

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Because it’s all about being helpful, right?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

Lead Scoring 130

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

OCTOBER 16, 2018

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads.

Brand Identity 100

Brand Identity Branding Leads Lead 100

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NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Consideration.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust Marketing 106

Trust Marketing Marketing Automation Automation Ad Building 106

Act-On

JUNE 27, 2018

Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. On track to meet your annual goals?

Planning 119

Planning Marketing & Strategy Search Marketing Marketing 119

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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Email nurture campaigns help you build affinity with both customers and prospects. Hardly seems fair, right?

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

SEPTEMBER 24, 2023

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” What is SEO? Not necessarily. And one more thing.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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SEPTEMBER 26, 2023

We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). Earn links back to your website with resources like HARO, Help a Reporter Out. No worries!

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SME FAQ Domain Link Building 141

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns.

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Use this article as your guide for a smooth transition for email marketing migration. Gather critical assets for email marketing migration A successful migration starts with gathering your critical assets. Landing page templates?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Social Media 253

Social Media Media Personalization Social Marketing 253

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SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. Account-based advertising is a tactic used in account-based marketing.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. Instead, growth marketers focus on how to build better relationships with customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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SEPTEMBER 12, 2018

These strategies will help you make the most out of these marketing opportunities. Want to know how to leverage micro-moments to captivate your audience?

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Marketing 105

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AUGUST 24, 2018

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.

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Webinar Metrics Tips Act-On Content 100

Act-On

OCTOBER 17, 2018

Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.

Webinar Metrics 100

Webinar Metrics Leads Lead Marketing Qualified Leads 100

Act-On

MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

AUGUST 28, 2018

These 5 tips will help. ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often.

Tips 117

Tips Content Effectiveness Traffic 117

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AUGUST 14, 2018

These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. Make sure your emails get delivered, opened and achieve results.

Deliverability 101

Deliverability Top of Funnel Optimization Content 101

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MAY 22, 2018

Here is a Top 10 question video that helps you achieve GDPR compliance. The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based.

Video Marketing 100

Video Marketing Effectiveness Business Email Marketing 100

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NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. For instance, start by outlining your nurture marketing goals for leads.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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OCTOBER 3, 2023

It’s a simple question that reveals some sticky issues in your approach to marketing. It’s one of the oldest and most heavily disputed questions in digital marketing. In B2C marketing, common CTAs include language like “Buy Now” and “Create Your Account.” It’s more helpful to look at each channel individually.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130