Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., Which tools are best for local SEO? For reporting and metrics? Competitive analysis?

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Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

Help 95

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Marketers know that getting messages to the Inbox is critical to the overall success of their program. But, the truth is that most marketers don’t actually understand how to use deliverability data. Product News

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist. I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. It made me re-consider how we accounted for the value of marketing. Re-thinking the value of marketing. Market share. Isolate individual markets. Life was good!

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And that’s OK.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Account Alignment : “If you’re not all rowing together it’s going to create chaos,” says David about sales and marketing alignment.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). It is also helpful for streamlining your social media content production.

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Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

It was one of the most imaginative, creative and popular marketing campaigns in history. “This changes marketing forever” the headlines trumpeted. Marketing’s biggest mystery begins. It was a marketing triumph. The marketing world waited for the revolution. So help me out here. This changes marketing forever” the headlines trumpeted.

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Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. would wager there are many B2B marketers reading this who receive similar kinds of feedback from prospects a lot more often than they would like to. Marketing 101: How to get started in lead generation [More from the blogs].

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

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Need Help Navigating Your Complex B2B Marketing Database?

B2B Lead Blog

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? Database Marketing Big Data Marketing data driven marketing marketing marketing insight

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How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content MarketingHaving a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers.

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The Cost of Poor Data: How Marketing Automation Can Help

B2B Lead Blog

Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Marketing Technology

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. we've got a ton more like it.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Paychex Sees Bigger Payday with Predictive Marketing. Marketing Technologypercent. billion.

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How to Hire a Content Writer to Help With Marketing

Act-On

If you want to do content marketing, you’re going to need a writer. But if you’re already straight-out managing a business, or “just” managing a marketing department, it may not be realistic for you to write a blog post every week. Content marketers have a ton of writing to do. That’s probably why a writer is usually the first hire for content marketing teams.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

Google earns between 65% and 89% of US and global search engine market share. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free,  relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness. How Google Works.

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5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. There’s often a surprising amount of disconnect between Sales and Marketing teams. Align the Message- Whenever Marketing creates a campaign centering on a theme, Sales needs to be informed so that the departments can align their communications.

Help 83

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

From a marketing perspective, Apple sells this to us as intuitive and smart automation. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B.

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The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. The promotional objective was to share Oracle Marketing Cloud’s positioning in a SiriusView Report. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? After all, we get by “ with a little help from our friends.” Everybody wins. Engaging ?

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Marketers are becoming publishers, creating more content than ever.  Marketers are wasting resources, sales reps are wasting time, and buyers are frustrated. That includes videos, webinar recordings, white papers, images, sales decks, infographics, press releases and even the marketing calendar. Unclutter!

36 Calls For Content Marketing Help

B2B Marketing Insider

Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from […]. Content Marketing

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. So, how do you get started with email drip campaigns?

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

These proverbs rock, but none of them have an explicit marketing connection. And we’ve yet to read a business maxim that includes mention of marketing attribution. Beware, we made some modifications to add some marketing attribution flavor. Great marketing leaders can spot opportunities. As a marketer, today's communications need to be about marketing's business value.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. She is able to: Track every penny of her marketing investment and its business impact.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. IMO, the key to content marketing success is relevance. Online product configurators.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 19) In one 2015 study, 31% of B2C marketers said Instagram was a "very important" social channel and 27% said it was "not important," while only 8% of B2B marketers said Instagram was a "very important" channel and 58% said it was "not important." See #32.).

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6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. This time, I entered in “social media,” “marketing,” and “blogging.” 14 Common Misconceptions About Marketing. Quora. Portent.

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5 Tips to Help Close That Sale

B2B Marketing Insider

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. The post 5 Tips to Help Close That Sale appeared first on Marketing Insider Group.

5 Ways Smart Landing Pages Actually Help to Increase Conversions

B2B Lead Blog

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. 1- Have a Headline That Persuades the User to Read More A catchy headline […]. Marketing and Sales Funnel Marketing Tips marketing targeted marketing