Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., Which tools are best for local SEO? For reporting and metrics? Competitive analysis?

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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting. A handful of search agencies have either made an effort to market themselves as content experts or rebranded entirely to become content shops. Plus, content marketers are tied to many KPIs on top of search visibility. Next up?

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How Video Helps Sales and Marketing Alignment

Vidyard

It wasn’t very long ago that sales and marketing had virtually nothing in common. It became such a common problem that a billion dollar marketing automation industry sprung up to fix it. But it wasn’t a single tool that bridged the decades-old gap between sales and marketing. For marketers, there’s few channels more effective at solving marketing problems than video.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. Despite the game-changing impact marketing automation has had on B2B marketing engagement strategies, there is still a lot of room for improvement when it comes to achieving measurable results and sales revenue from demand generation efforts. Uncover the full picture of prospect behavior to identify who’s in market.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. So agile is helpful but not a magic bullet. All central customer databases are not equal.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

3 Ways Agile Helps Scale Content Marketing

Kapost

To an outsider looking in, a bigger content marketing program seems to be better. . But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.” . Instead, we need to scale our content marketing efforts strategically. . 100%.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. It made me re-consider how we accounted for the value of marketing. Re-thinking the value of marketing. What’s important is to look at the metrics for the entire business, not only a marketing-attributed view.

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Marketers know that getting messages to the Inbox is critical to the overall success of their program. But, the truth is that most marketers don’t actually understand how to use deliverability data. Product News

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly. Marketing Data Design Daily Canonical1) Canva. 2) Piktochart.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And that’s OK.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

It was one of the most imaginative, creative and popular marketing campaigns in history. “This changes marketing forever” the headlines trumpeted. Marketing’s biggest mystery begins. It was a marketing triumph. The marketing world waited for the revolution. So help me out here. This changes marketing forever” the headlines trumpeted.

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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Account Alignment : “If you’re not all rowing together it’s going to create chaos,” says David about sales and marketing alignment.

Need Help Navigating Your Complex B2B Marketing Database?

B2B Lead Blog

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? Database Marketing Big Data Marketing data driven marketing marketing marketing insight

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Marketing Technology

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Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

It's All About Revenue

With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. It was a broad and complex landscape for digital marketers in 2016 and beyond. Marcus Miller ( @marcusbowlerhat ), Digital Marketing Strategist, Bowler Hat.

The Cost of Poor Data: How Marketing Automation Can Help

B2B Lead Blog

Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Paychex Sees Bigger Payday with Predictive Marketing. Marketing Technologypercent. billion.

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How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content MarketingHaving a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers.

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14 Content Marketing Tools to Help Your Business Grow

Webbiquity

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). It is also helpful for streamlining your social media content production.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way. It’s probably the longest-running example of content marketing we have. Marketing-generated leads.

10 Tips to Help Marketers Make Political Emails Great (Again)

It's All About Revenue

Easy – it is perhaps the most foundational element to any successful email marketing program. There is no one-size-fits-all answer to how many emails a political marketer should send to please everyone on an opt-in file. Some marketers believe that emailing too much will lead to list fatigue while emailing too little will hurt short term goals. Email Marketing

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. There’s often a surprising amount of disconnect between Sales and Marketing teams. Align the Message- Whenever Marketing creates a campaign centering on a theme, Sales needs to be informed so that the departments can align their communications.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. 1) HTML Email Gallery.

6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

B2B Marketing Insider

Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group. Content MarketingWhat is more motivating – reason or emotion? Instead, teach them to yearn for the vast and endless sea.” Think about […].

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Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. IMO, the key to content marketing success is relevance. Online product configurators.

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Marketers are becoming publishers, creating more content than ever. Marketers are wasting resources, sales reps are wasting time, and buyers are frustrated. That includes videos, webinar recordings, white papers, images, sales decks, infographics, press releases and even the marketing calendar. Unclutter!

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

But if brands are blindly throwing marketing messages out, they’ll […]. 4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. The promotional objective was to share Oracle Marketing Cloud’s positioning in a SiriusView Report. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? After all, we get by “ with a little help from our friends.” Everybody wins. Engaging ?

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

From a marketing perspective, Apple sells this to us as intuitive and smart automation. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist.

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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. How is a content marketer supposed to keep up with that kind of change? In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. Content Marketing b2b Consume