Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

SEO 86

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., Which tools are best for local SEO? For reporting and metrics? Competitive analysis?

Tools 107

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Google loves structured data. Bourbon Mashed Sweet Potatoes.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

Help 95

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Marketers know that getting messages to the Inbox is critical to the overall success of their program. But, the truth is that most marketers don’t actually understand how to use deliverability data. Product News

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And that’s OK.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Account Alignment : “If you’re not all rowing together it’s going to create chaos,” says David about sales and marketing alignment.

51 Essential Email Marketing Tips to Help Marketing Automation

B2B Marketing Insider

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]. The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group.

Tools 36

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. would wager there are many B2B marketers reading this who receive similar kinds of feedback from prospects a lot more often than they would like to. Marketing 101: How to get started in lead generation [More from the blogs].

Need Help Navigating Your Complex B2B Marketing Database?

B2B Lead Blog

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? Database Marketing Big Data Marketing data driven marketing marketing marketing insight

Help 77

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). It is also helpful for streamlining your social media content production.

Tools 65

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. How is a content marketer supposed to keep up with that kind of change? In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. Content Marketing b2b Consume

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Marketing Technology

Help 83

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

But if brands are blindly throwing marketing messages out, they’ll […]. Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

The Cost of Poor Data: How Marketing Automation Can Help

B2B Lead Blog

Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation

Cost 67

How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content MarketingHaving a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers.

Help 89

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way. It’s probably the longest-running example of content marketing we have. Marketing-generated leads.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Paychex Sees Bigger Payday with Predictive Marketing. Marketing Technologypercent. billion.

Help 105

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Check them out below.

51 Essential Email Marketing Tips to Help Marketing Automation

SnapApp

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. 51 Tips for better email marketing using marketing automation tools. 1. Segment, Segment, Segment.

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. we've got a ton more like it.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. There’s often a surprising amount of disconnect between Sales and Marketing teams. Align the Message- Whenever Marketing creates a campaign centering on a theme, Sales needs to be informed so that the departments can align their communications.

Help 80

10 Tools to Help Enhance Your Content Creation Efforts

B2B Marketing Insider

The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. Content Marketing content creation content tools google infographics keyword planner keyword research memes Search Marketing SEO Social Media TwitterThere are always going to off days when free-flowing content creation hits a roadblock. Our work is to find it.”

Tools 63

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. 1. So agile is helpful but not a magic bullet. All central customer databases are not equal.

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Marketers are becoming publishers, creating more content than ever.  Marketers are wasting resources, sales reps are wasting time, and buyers are frustrated. That includes videos, webinar recordings, white papers, images, sales decks, infographics, press releases and even the marketing calendar. Unclutter!

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. She is able to: Track every penny of her marketing investment and its business impact.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. The promotional objective was to share Oracle Marketing Cloud’s positioning in a SiriusView Report. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? After all, we get by “ with a little help from our friends.” Everybody wins. Engaging ?

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

Google earns between 65% and 89% of US and global search engine market share. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free,  relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness. How Google Works.

Help 63

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. IMO, the key to content marketing success is relevance. Online product configurators.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist. I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. It made me re-consider how we accounted for the value of marketing. Re-thinking the value of marketing. Market share. Isolate individual markets. Life was good!

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

Help 37

5 Tips to Help Close That Sale

B2B Marketing Insider

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. The post 5 Tips to Help Close That Sale appeared first on Marketing Insider Group.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. This time, I entered in “social media,” “marketing,” and “blogging.” 14 Common Misconceptions About Marketing. Quora. Portent.

Tools 58

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. So, how do you get started with email drip campaigns?