Digital B2B Marketing

JULY 28, 2011

This is a gap social media measurement companies need to help close. Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. Is there an alternative to marketing mix models ? For TV, the input might be GRPs by target audience and DMA.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

AUGUST 30, 2012

Marketing ROI measurements are woefully incomplete. Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day. Quite simply: you don’t know.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Digital B2B Marketing

NOVEMBER 10, 2011

You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100