Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Tomorrow People

MARCH 5, 2012

Often, this entails some form of information or product trial intended to help solve the visitor's problem. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. 3 Points Necessary to Gain a New Customer.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Good sales people can help create BANT.

Lead Ranking 100

Lead Ranking Lead Scoring Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. Good sales people can help create BANT. The Bridge Group's twitter response: bridgegroupinc : part two. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0

Lead Ranking 100

Lead Ranking Lead Scoring Market2Lead Leads 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Can you measure your B2B’s Twitter success? Twitter smack-down: Pizza joint hit with $2 million lawsuit - grow - Practical Marketing Solutions , October 4, 2009. Podcast: Why sellers don’t have the right tools to help buyers buy - B2B Lead Generation Blog , October 15, 2009. Can you measure your B2B’s Twitter success?

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40