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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Fortunately, we have the Internet to help. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. How to choose?

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. He writes in-depth posts on Marketing Automation best practices.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic.

Vtrenz 120
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Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. A less-helpful result may be to further isolate digital marketing from other channels, when what we need is to integrate them more closely.

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Why You Need a Lead Nurturing Strategy

LeadSquared

While some use clever hacks and others take help from third parties, the fact that a significant portion of these leads is not ready to buy yet is why nurturing is paramount. According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. The metrics assigned to lead scoring can vary from one company to another.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)