help mail 
Anything Goes Marketing
OCTOBER 30, 2007
Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25
Anything Goes Marketing
NOVEMBER 20, 2006
Stefan defines authentication as the following: Authentication helps you, as an e-mail sender, prove you are who you claim to be and that you have the right to send e-mail from your IP address. It's designed to block fraudulent e-mail that forges its identity or hijacks someone else's server or IP address to send e-mail.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
SEPTEMBER 13, 2009
Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. It would be very helpful to see which channels combined with email were the most successful in certain situations.
Anything Goes Marketing
AUGUST 20, 2006
Have additional contact information - link to customer support, a 1-800 number These simple and easy concepts can help you get the most out of the investment that you made to acheive the opt-in in the first place. Technorati tags: clickz , email marketing , e-mail unsubscribe , e-mail marketing
Anything Goes Marketing
JANUARY 27, 2008
Other strategies may include further segmenting these inactives by the lead source and other qualification data and creating customized messages for the different segments and using different marketing channels (call campaign, direct mail). Hope the tips helped! PS - feel free to look for me on Facebook.
Anything Goes Marketing
MAY 26, 2007
In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. We see this concept more and more.
Anything Goes Marketing
SEPTEMBER 20, 2008
This may consist of a postcard sent out with an email being sent two days later so it coincides with the direct mail piece and then having a call center rep call 2 days later to maximize the impact of the campaign. That's it for now - hopefully this was helpful. Great - How do I track ROI for Lead Nurturing?
Expert insights. Personalized for you.
100 
Let's personalize your content