ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

DECEMBER 17, 2013

Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Links to LinkedIn profiles of company managers (Stirista).

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Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

JULY 18, 2013

Via BtoB Magazine. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales.

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B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

FEBRUARY 21, 2012

While members specialize in various sales areas and deliver sales solutions in different roles, Jonathan Farrington, CEO of Top Sales World, notes, “All have one characteristic in common: a desire to give back, to teach, to inspire and to help others in sales succeed.”

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PointClear Work Management Communities B2B Sales 120

ViewPoint

JANUARY 21, 2014

Marketing automation also helps in this process. i This famous quote is attributed to a number of people including Peter Drucker, IBM''s Thomas Watson, and Arthur "Red" Motley, former publisher of "Parade" Magazine. Of course I didn’t cover one of the obvious requirements. Source: Answers.'

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ViewPoint

APRIL 17, 2012

I can’t help but return to my comment to Kevin McArdle that this is a leadership issue. As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing.

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ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. In addition, he mentioned that Big Data isn’t a cure all for generating new leads, it’s just another tool that used in the wrong way, won’t help the sales effort. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

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Lead Ranking Work Management Business Marketing Management 120

ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Who can help me solve it?

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ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots.

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ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

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ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Really the essence of inbound marketing is content that attracts people who are looking for help or advice or answers. The next PowerViews will be with Chris Hosford of BtoB Magazine. Stay Tuned.

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ViewPoint

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. He encourages sales teams to recognize that marketers do want to help them and notes, “You can’t do this alone.”

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ViewPoint

SEPTEMBER 15, 2015

He answered: "I am helping to build a great cathedral.". Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up. He answered: "Laying some brick." The second man was asked: "What are you working for?" He answered: "Five dollars a day." My question is, which are you?

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