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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. Naturally, Infusionsoft still strives to make its system as easy as possible to use, but its experience shows that new clients still need extensive help. It will continue to operate independently.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. It is also putting together its own set of templates and workflows to help users get started. But, for the most part, things worked efficiently and about as I expected.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Instead, work on nurturing a new lead through the first 2 or 4 weeks. Social media monitoring can help make the wide world of social media digestible for marketers.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? These profiles will be helpful to reference as you start tailoring the content you have to suit each persona. If so, work these concepts into the content.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse. Raghaven argues that marketing automation systems are too complicated for freemiums to work well. But that doesn’t mean the conventional wisdom is wrong.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.