Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
Customer Experience Matrix
JANUARY 22, 2013
The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. It will continue to operate independently. This conclusion may strike you as obvious.
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