Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results
Act-On
SEPTEMBER 24, 2023
Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).
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