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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

This increases credibility and helps your article or post rank higher. A good copywriter knows how to select main keywords and separate long-tail keywords. Semantic indexing and companion keyword knowledge can be of great help in picking the right keywords. Write Unique and Long Blog Posts. Google’s Panda 4.1

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You’d surely appreciate any shortcuts you can find.

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How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. READ: How Long Does It Take To Get To The First Page Of Google 2.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

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SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

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How to Drive Traffic with Zero Search Volume Keywords

seo.co

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. Low-volume keywords have a high value as they help you target terms that are very significant to your audience. And this is how the long-tail keywords come to your rescue.

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